Meta and X Approve AI Ads Referencing Nazi War Crimes Ahead of German...
Meta and X gave the green light to AI-generated ads that called for the gassing of immigrants in concentration camps and the burning of synagogues ahead of Germany's federal elections on Feb. 23,...
View ArticleNBCUniversal, Macy’s Ink 10-Year Pact for Thanksgiving Day Parade, July 4th...
Two New York holiday traditions, the Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks, will remain on NBC, Peacock, and Telemundo for the next 10 years following an agreement between the...
View ArticleJoy Reid Signs off From MSNBC: ‘The First Rule Is to Fight Back’
Joy Reid appeared on MSNBC one last time on Monday night to anchor the final broadcast of The Reidout. Earlier in the day, the network confirmed that Reid and her 7 p.m. ET newscast would no longer be...
View ArticleMcDonald’s Wants to Create a New Generation of Breakfast Fans Amid Brand...
It's been 50 years since McDonald's rolled out its iconic Egg McMuffin nationwide. To mark the breakfast sandwich's anniversary, the fast-food giant has debuted a national campaign alongside special...
View ArticleMLB and ESPN Split Reveals What’s On Deck Amid TV’s Streaming Shift
The shift (to streaming) is on. Last week, ESPN and Major League Baseball confirmed that they are set to part ways, ending a relationship that began back in 1990. Their current deal--which was set to...
View ArticleUnder Pressure From Lawmakers, DoubleVerify Will Offer URL-Level Reporting
Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands'...
View ArticleAnn Bair to Succeed Ramon Jones as CMO of Nationwide
Nationwide has promoted Ann Bair to chief marketing officer (CMO) as longtime CMO Ramon Jones retires at the end of March after 25 years at the company. This is not Bair's first C-suite role at the...
View ArticleWeek of Feb. 17 Morning News Ratings: GMA Repeats at No. 1 for 2nd Week in a Row
ABC News' Good Morning America remained the most-watched morning news broadcast for the second week in a row for the week of Feb. 17. It was a narrow win for GMA as only 13,000 total viewers separated...
View ArticleWeek of Feb. 17 Evening News Ratings: The CBS Evening News Shows Signs of Life
After three weeks of trending downwards, the CBS Evening News moved the ratings needle upwards during the week of Feb. 17. The reimagined newscast recorded gains in total viewers and the Adults 25-54...
View ArticleKaroline Leavitt Sidelines the White House Correspondents’ Association
White House press secretary Karoline Leavitt took a moment out of Tuesday's briefing to unveil a seismic change in press access for journalists covering President Donald Trump's administration. Going...
View ArticleAfter Less than Two Years as CEO, Unilever’s Hein Schumacher Receives His...
In a development that's startled analysts and serves as a reminder that shorter tenures apply to CEOs and CMOs alike, consumer products giant Unilever announced that its chief executive will step down...
View ArticleVeteran Meteorologist James Spann Voices Support for NOAA and NWS in...
WBMA chief meteorologist James Spann has voiced his support of the National Weather Service and the National Oceanic and Atmospheric Administration. Spann's post comes in response to Trump's promise to...
View ArticleSkinnyPop Upstages Jennifer Aniston as Hershey Brand Hits the Oscars
This may seem like a ridiculous question, but in what world is a salty snack more famous than Jennifer Aniston? In ad land, of course, via a new campaign for SkinnyPop in which The Morning Show and...
View ArticleMonday, Feb. 24 Evening Cable News Ratings: Joy Reid’s Final Show Is 1st in...
Joy Reid's final appearance on MSNBC was also the network's most-watched show in the Adults 25-54 demo. In total viewers, The ReidOut landed in second place behind The Rachel Maddow Show and edged out...
View ArticleIndiana Meteorologist Doppler Dan Reynolds has Died at 71
Longtime WTWO meteorologist Dan Reynolds, known as Doppler Dan or Dop has died. He was 71 years old. He started working at the Terre Haute, Indiana NBC affiliate in May 1993. Reynolds worked his entire...
View ArticleMax Says It’s Game Over for Sports Tier Add-On
After previously announcing that a B/R Sports add-on would become available to Max subscribers at an additional cost, Warner Bros. Discovery is changing its game plan. Today, WBD clarified that its...
View ArticleShake Shack CMO Jay Livingston to Step Down in March
Shake Shack's chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement...
View ArticleNBA Slam Dunk Contest Is a Marketing Layup for Players Building a Platform
For former NBA slam dunk champion Jason Richardson, the value of legacy isn't what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons...
View ArticleWalmart Takes a Page From Amazon’s Playbook to Sell More Ads
Walmart wants more brands to buy ads on its website and mobile app. The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to...
View ArticleAppLovin is Officially the New Target of Short Sellers
When short sellers have you in their sights, it can be a wild ride, and adtech darling AppLovin is finding that out firsthand. AppLovin has been the target of multiple recent short seller reports, the...
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