Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP...
View ArticleHulu Turned Food Trucks and Comedy Shows Into Ads to Promote the Show Deli Boys
Hulu is a bringing a taste of Pakistani American culture and comedy to audiences. The streaming service premiered its new series, Deli Boys, this week. The half-hour show centers on a pair of Pakistani...
View ArticleTicker: Trey Yingst Honored at 1st Amendment Awards, Says “Journalists Are...
Top of the Ticker: Fox News chief foreign correspondent Trey Yingst was honored at the Radio Television Digital News Association's 34th annual First Amendment Awards on Thursday night. In his...
View ArticleParamount Global Seeks to Dismiss Donald Trump’s $20 Billion Lawsuit
CBS News' parent company, Paramount Global, has filed a pair of motions seeking to dismiss President Donald Trump's $20 billion lawsuit against the news organization. The president filed the lawsuit in...
View ArticleMcAfee Picks Stephanie Fried as CMO to Show It’s More Than An Antivirus Tool
McAfee has appointed ex-Fandom marketer Stephanie Fried as executive vp and chief marketing officer (CMO), with a remit to show how the brand has evolved beyond its antivirus roots. If you've ever...
View ArticleStruggling Product Behind The Trade Desk’s Revenue Woes Angers Buyers and...
In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a major platform upgrade, Kokai. Adoption, to that point, had been sluggish, and the company...
View ArticleInside the Biggest Brand Activations at SXSW, Ranked by ADWEEK
South by Southwest, a sprawling series of conferences and festivals that takes place over 10 days each spring in Austin, Texas, kicked off on March 7. In addition to music, film, tech innovation, and...
View ArticleWeek of March 3 Morning News Ratings: The Ratings Seesaw Tips in GMA’s Favor
ABC News' Good Morning America has once again reclaimed the top spot from NBC News' Today as America's most-watched morning show in the ongoing seesaw ratings battle between the two morning shows. A...
View ArticleSharkNinja’s Neil Shah Takes a Consumer-Obsessed Approach to Innovation
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Neil Shah, chief commercial officer at SharkNinja. Neil discusses how the American product...
View ArticlePepsiCo’s Stacy Taffet Named Hershey’s Chief Growth Officer
The Hershey Company has named longtime PepsiCo veteran Stacy Taffet as its chief growth officer, reviving a role it had eliminated previously. Taffet had been with PepsiCo for more than 17 years, most...
View ArticleWeek of March 3 Evening News Ratings: World News Tonight Stays at No. 1...
The first week of March yielded mixed results for the three evening newscasts. The CBS Evening News was the only newscast to see week-to-week growth in total viewers, while NBC Nightly News with Lester...
View ArticleRepublicans Trust Big Tech More Following Trump’s Election Victory
As Donald Trump settles back into the White House for his second term as president, another transition is taking place: Republicans are warming up to Big Tech. Following Trump's election victory in...
View ArticleNickelle Smith Named Morning Anchor at WKRN in Nashville
Nickelle Smith has been named morning anchor for Nashville, Tennessee ABC affiliate WKRN. "In other news.... a blessing I didn't see coming! I'm so grateful to continue being part of the WKRN Good...
View ArticleThe Future of Streaming and Storytelling With Warner Bros. Discovery
Entertainment has never been more dynamic or fragmented. Consumers have endless choices for how and where they engage with content, from streaming services to cinema, television, gaming, and beyond....
View ArticleOPMG, VML Named Leaders in Forrester Wave Marketing Creative and Content...
Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research....
View ArticleFCC Waives Ownership Rules for Gray to Buy Second Rochester Station
The Federal Communications Commission has granted a waiver of its local ownership rules to allow Gray Media to acquire KXLT (Fox) in the Rochester, Minnesota, television market, where Gray already owns...
View ArticleMichael Williams to Retire from WPTV After 44 Years in Broadcasting
WPTV anchor Michael Williams is retiring from broadcasting after 44 years. Williams started working at West Palm Beach NBC affiliate in 2011. He started his career in TV at WSVN in Miami in 1984 and...
View ArticleWeek of March 3 Cable News Ratings: Fox News Leads All of TV, Including the...
This is TVNewser's basic cable network ranker and cable news report for the week of March 3, 2025. One week after Fox Corporation CEO Lachlan Murdoch observed that Fox News should be considered "the...
View ArticleThe Lotame Acquisition Is a Smart Move for Publicis, But Not a Cure-All for...
In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can't...
View ArticleWGN Names Jeff Lilly Director of Technology
Jeff Lilly has been named director of technology for Nexstar's Chicago owned station WGN. Lilly will oversee the day-to-day operations of the engineering department and the Bradley Place facility. He...
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