Snapchat Just Introduced a Snap Camera App for Desktops
Why should mobile users have all of the fun? Snapchat Friday introduced Snap Camera, a free application for Mac and Windows desktops that brings thousands of the messaging application's lenses to those...
View ArticleWelch’s Smashes the Hell Out of Some Grapes In Its Humorously Horrifying New Ad
Grapes are back. They never really left. Companies marketing those woody berries have had some problems connecting to Gen X men, though. So Welch's, the world's leading maker of Concord and Niagara...
View Article3 Steps to Build a Lasting Emotional Connection With Customers
Emotion. It is what drives our thoughts, actions, decisions and purchasing behavior. Consumers are increasingly making purchasing decisions based on how they feel about brands instead of what they...
View ArticleThis Knifemaker Urges People to Keep Their Hands ‘Sharp’ by Making Stuff
Knifemaker WR Case & Sons seeks to cut through the clutter by focusing on hands using blades to create, repair and refurbish, rather than obsessing over the shiny tools themselves. Our hands, we're...
View ArticleWhy Brands Need to Prioritize Real Influencers Over the Fake Ones
As marketers, it is certainly important to have a sense of humor about our industry and not take ourselves too seriously. There are big, bold creative campaigns that fall flat, unfortunately placed...
View ArticleR/GA Names New Generation of Leadership as Founder Bob Greenberg Exits CEO...
For the first time in more than four decades, R/GA will soon deliver its trademark "transformation at speed" to clients worldwide without ad legend Bob Greenberg at the helm. The IPG agency announced...
View ArticleApple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative...
There are times when simplicity is best. Unnecessary complexity can muddy the creative waters, especially when it comes to advertising and marketing. In the case of Apple, found imagery is a compelling...
View ArticleThis Newsstand Is Filled With Inaccurate Headlines You May Have Seen on...
What better way to take a stand against disinformation than taking "headlines" seen online, printing them on fake magazine covers and placing them in a mock newsstand? That's the route the Columbia...
View ArticlePinterest Shared 7 Steps for Brands Launching Ad Campaigns
Pinterest small and midsized business marketing lead Lisa Fong shared seven steps that the 1.5 million-plus brands on its platform should go through when launching ad campaigns aimed at some of its...
View ArticleNational TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads...
Linear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue--$45.5 billion--as in the 2016-17 season, according to new data from...
View ArticleWhat to Know About Emerging Marketing Trends, According to eMarketer’s Chief...
The world is changing--that isn't news. Thanks to technology, jobs are disappearing, new ones are being created, and new products are changing the way we do even the most minute everyday tasks. And of...
View ArticleJames Patterson’s Upcoming Novel, The Chef, Is Available Early via a...
Facebook likely gets approached with ideas for projects on a regular basis, but when it was pitched by James Patterson, the social network's creative team jumped at the chance to collaborate with the...
View ArticleIt’s Time for Ad-Tech Companies to Step Up and Prioritize Gender Diversity
Ad tech is a highly competitive and increasingly commoditized industry, one where innovation and creative problem-solving are essential to success. A great way to cultivate those capabilities is by...
View ArticleCar Shoppers in 2 Cities Can ‘Tweet to Test Drive’ a Mini Countryman
Mini USA teamed up with Twitter on an initiative that enables car shoppers to arrange for test drives via the social network. The program is available exclusively in San Francisco and Los Angeles...
View ArticleThis Airline Ad About Emotional Reunions Is One You Might Love, Actually
Love, Actually may be a polarizing and cringe-inducing movie when viewed in 2018, but one moment inarguably holds up: the opening scene that shows touching, real reunions in Heathrow Airport's arrivals...
View ArticleCriteo’s Revenues Dip 5% as It Counts the Cost of Apple’s Cookie-Blocking...
Criteo posted a 5 percent year-over-year decline in earnings in the third quarter with revenues of $223 million, as the company continues to feel the impact of GDPR and Apple's embrace of...
View ArticleSpotify Threw a Colorful Day of the Dead Celebration to Honor Deceased...
D?a de los Muertos--or Day of the Dead--is upon us. The Mexican holiday kicks off on Halloween, serve as a day of celebration and remembrance for family and friends that have passed. This year, Spotify...
View ArticleBusinesses on Instagram Will Still Be Able to Search Hashtags on a Limited Basis
As part of changes to the Instagram Graph API (application-programming interface) that were announced in January and go into effect Dec. 11, the ability for businesses to search hashtags via the API is...
View ArticleMDC Integrates Social Content Shop Attention Into Media Agency Assembly
Assembly, the MDC Partners-owned full-service media agency, announced the integration of social content shop Attention into its business, bringing creative capabilities in-house. "There is a trend of...
View ArticleThe Two Teams That Played in the 2018 World Series Dominated Facebook,...
The 2018 World Series champion Boston Red Sox also hoisted the trophy for the most growth on Twitter and Instagram in October, while the runner-up Los Angeles Dodgers led Facebook in growth, according...
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