God-is Rivera Joins Twitter as Global Director of Culture and Community
Twitter has hired God-is Rivera from VMLY&R in the newly-created role of global director of culture and community, effective Nov. 12. "As a black woman who has worked in industries in which I have...
View ArticleMacy’s Holiday Ad Is a Touching Tale of Being Apart From Those We Love at...
The Space Station is only about 250 miles from Earth, and astronauts are never alone there, yet it remains a perfect modern metaphor for isolation. The reason is simple: It's the ultimate mental image...
View ArticleThe Philadelphia Eagles Team Up With Plastics Company Braskem for an...
As Philadelphia Eagles fans braved the cold and wind outside of Lincoln Financial Field on a Sunday last month before taking on the Carolina Panthers, dozens got in lines to bide the time before the...
View ArticleCarl’s Jr. Satirizes Its Scandalous Past With Ad Starring the Famously...
Like some fast-food chains, the relationship people have with Carl's Jr. is complicated. For years, the burger chain relied on scantily clad celebrities like Kate Upton and Heidi Klum to deliver the...
View ArticleThis Company Is Using the Power of Influencers to Get People to Vote
There's been no shortage of people, from Oprah to Taylor Swift, asking everyone to vote on Tuesday. And this year, even influencers on social media are joining the push, using their platforms to...
View ArticleFormer Airbnb CMO Jonathan Mildenhall Officially Launches His Consultancy,...
Just over a year after announcing his departure from one of the Bay Area's most prominent unicorns, Jonathan Mildenhall has officially thrown his hat back in the marketing ring. Today, the former...
View ArticleWhy You Shouldn’t Binge Netflix’s New Comedy Show With Hasan Minhaj
It seems like Netflix wants you to ease up on binging, at least for one program. The streaming service is using its latest weekly comedy show, Patriot Act with Hasan Minhaj, to stay timely and...
View ArticleMichelob Ultra Took Over the NYC Marathon, Supporting All Beer-Loving Runners...
Running and beer might not seem like an obvious pairing, but for Michelob Ultra, the two are a perfect fit. As running continues to grow, the brand continues to invest in runners and major races,...
View ArticleAmazon Upstages Retailers This Holiday Season With Free Shipping for All U.S....
Just when retailers thought offering two-day shipping could win over shoppers this holiday season, Amazon gave them a big middle finger by saying all customers in the U.S. will get free shipping with...
View ArticleSnapchat Unveils a Measurement Integration With Comscore for Shows on Discover
Content partners and advertisers for shows on Snapchat Discover finally have access to third-party data following a measurement integration with Comscore, which was announced Monday. A spokesperson for...
View ArticleSNL’s Midterm Election Parody Is Both Hilarious and Devastatingly Accurate
In case you've only heard this a mere nine times within the last hour, allow us to be the tenth: tomorrow's midterms are the most important election our country has seen in a while. It's an observation...
View Article3 Ad-Tech Stories You Need to Know This Week
Last week, the ad industry collectively mulled the cost posed by the rising tide of privacy and, in particular, walled gardens' policies, media owners seized upon D2C's taste for "traditional media"...
View ArticleFearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform
For a brief hour last Friday morning, Fearless Girl transformed into #FearfulGirl to deliver a message about gun violence. Manuel and Patricia Oliver, parents of Marjory Stoneman Douglas High School...
View ArticleHiring an International Employee? Here’s Why You Need an Immigration Lawyer
Major advertising agencies lose talent by being poorly served by their immigration lawyers. The demand for skilled and uniquely talented workers has never been higher, yet immigration lawyers hired to...
View ArticleHavas Group Media Hires Chief Data and Innovation Officer From Dentsu Aegis...
Havas Group Media has hired Bret Leece in the newly created global role of chief data and innovation officer. Leece will be responsible for data sourcing, overall data governance, audience planning and...
View ArticleDoubleVerify Saw a 50 Percent Jump in ‘Inflammatory News and Politics’...
Marketing measurement software and analytics provider DoubleVerify marked Election Day in the U.S. by sharing some eye-opening statistics exclusively to Adweek. The company said it has seen a 50...
View ArticleThis TK Maxx Holiday Spot Features a Stocking That Literally Burps Out Gifts...
The competition is heating up for the British holiday advertising season. We'll be treated to a steady drip of cute animals, driving carrots and, apparently, Elton John. While some retailers in the...
View ArticleAir New Zealand Turned Their Legendary Safety Briefing Into An Epic Music Video
Okay, frequent flyers, be honest: when was the last time you actually paid attention to the pre-flight safety video? For those who have flown enough to be able to recite the safety protocol in their...
View ArticleThe Trump Presidency Has Forced Marketers to Completely Rethink Their Tactics
Back in the old days--that is, before Donald Trump announced his candidacy for the president at the bottom of an escalator--there was room in advertising for nuance. Companies lived in a safe place...
View ArticleOutfront Media Teams With the MoMA as It Looks to Move Beyond Advertising
One of the biggest outdoor media companies is adorning subway stations with more than just advertising. Outfront Media announced a partnership on Monday that will feature iconic works from the Museum...
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