Intel and Warner Brothers Teamed Up at CES to Show What Entertainment Would...
With autonomous cars on their way to becoming a widespread reality, companies are starting to think about how they can monetize the extra time and space that a robot in the driver's seat allows...
View ArticleWPP Files Legal Protest Against U.S. Government for Awarding...
The seemingly endless fight over the U.S. Army's advertising business has taken yet another turn as WPP joined IPG and McCann Worldgroup in contesting the government's November decision to award the...
View ArticleCBS and Nielsen End Standoff, Reach New Measurement Agreement
CBS and Nielsen's bitter face-off over a new measurement deal is finally over. On Friday night, the companies reached a new deal for Nielsen national, digital and local audience measurement. In the...
View ArticleMegyn Kelly Officially Exits NBC News
In January 2017, when Megyn Kelly opted to leave her longtime Fox News home and accept a three-year, $69 million megadeal from NBC News, many industry observers doubted that NBC and Kelly would be a...
View ArticleOlay’s First Super Bowl Spot Aims to Empower Women in a Place That Often...
Women make up a sizable chunk--nearly half--of the NFL's fanbase. But looking at the advertisements that typically run during the Super Bowl, you'd never know it. To counter that number, which...
View ArticleFacebook Debuts Original Podcast Series Three and a Half Degrees
Facebook vice president of business and marketing partnerships David Fischer is the host of Three and a Half Degrees, an original podcast series introduced by the social network this week. The company...
View ArticleNew, Nail-Biting NYT Ads Tell the Harrowing Details of the Staff’s...
The military-run government of Myanmar is one of the most merciless regimes on Earth, but that didn't stop a New York Times reporter from giving her official minders the slip when investigating reports...
View ArticleYouTube: Here’s How to Remove a Friend
Did you know that YouTube allows you to remove users from your friends list if you no longer want them as connections? Our guide will show you how this is done. Note: These screenshots were captured in...
View ArticleHow Extending Compassion Goes a Long Way in Retaining Talent in Agencies
Competition for top talent is fierce, and the investments you make in training these employees to advocate for your brand are significant. That's why retaining high-value talent is crucial, now more so...
View ArticleCM Group Acquires Sailthru and Liveclicker to Boost Personalized Email Services
The parent company of email marketing services including Campaign Monitor and Emma is acquiring a pair of companies to boost its data-driven messaging capabilities. CM Group is acquiring Sailthru, a...
View ArticleTwitter Has Several Balls on the Court for the 2019 Australian Open
The first Grand Slam tennis tournament of 2019, the Australian Open, began play last week and runs through Jan. 27, and Twitter is giving fans a seat at center court. The social network released...
View ArticleChief, an Exclusive Network for Powerful Women in Marketing and Media, Debuts...
There's a new women's network in New York, launching today exclusively for powerful women across industries. It's called Chief and roughly 1,000 women are already on the wait list. Founders Carolyn...
View ArticleNetflix Will Soon Cost You $1-$2 More Each Month
It will soon cost you more money to stream Netflix shows and movies like Stranger Things, The Crown and Bird Box. The streaming service is rolling out double-digit increases to all of its monthly...
View ArticleGary Cole, the Actor You Know From Everything, Is Now the Time-Traveling...
Gary Cole plays a time-tripping spokesman who visits from 10 minutes in the future to illustrate how quickly and efficiently Kabbage can provide funding to small businesses. In the amusing 30-second...
View ArticleQ&A: Bark’s Vice President of Brand Marketing on How Innovation Powers the...
Scroll through Bark's social media feeds, and you'll find photos and videos of frisky canines ripping into their latest bundles of toys and treats. It's classic unboxing, but with teeth and slobber. It...
View ArticleMost Facebook Users Are Clueless About the Interest Lists in Their Ad...
Facebook provides some robust tools for its users to learn about why they are seeing the ads that are served to them via its platform. The trouble, according to a new survey from Pew Research Center,...
View ArticleSocial and Communications Apps Accounted for 50 Percent of Time Spent in Apps...
Mobile data and analytics company App Annie published its 2019 State of Mobile report, which analyzed the use of mobile applications worldwide in 2018. The report found that globally, social and...
View ArticleP&G Debuts New Media Model, Taking More Work In-House to Give Brands...
The world's largest advertiser, Procter & Gamble, recently proceeded with its plan to take more North American marketing work in-house, this time on the media side, as billionaire activist investor...
View ArticleHow Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to...
Internet, you need to chill out about the Gillette "We Believe" ad. Take a deep breath. Another one, perhaps, and let's take a moment to reflect on the irony here. Women have been defined by men...
View ArticleYouTube Is Cracking Down on Dangerous Challenges and Pranks
Go ahead and swallow all the Tide Pods you can handle: Just don't expect to share video of your exploits on YouTube. And don't actually swallow any Tide Pods. The Google-owned video site updated its...
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