This London Agency Gave People a Lift by Redesigning Their Elevators
An elevator isn't the first place one thinks of for a chance to have some interesting interaction. Most of the time, the ride up and down is an exercise in people gazing forward quietly, or sneaking...
View Article5G Isn’t a Reality Yet, but It’s Looking Promising
Just because everyone's thinking about 5G doesn't mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you'd attended CES where...
View ArticleChevron to Review Its Global Media Business After 16 Years With WPP
Energy giant Chevron, a longtime staple of WPP's client roster, has placed its global media planning and buying business in review, a company spokesperson confirmed this week. "Chevron's global media...
View ArticleThere Was No War on Christmas on Facebook and Instagram in December
People on Facebook and Instagram were caught up in the holiday spirit in December, as Christmas and New Year's Eve absolutely dominated conversation on both networks for the month, according to the...
View ArticleHow 3 Legacy Brands Are Using Tech to Personalize Beauty
While products you'll soon see in retailers like Best Buy made up the bulk of this year's CES activations, brands that you more often find in the aisles of CVS and Walgreens also took part. Neutrogena,...
View ArticleLuke Wilson Gets Uncomfortably Close in Colgate’s Super Bowl Ad
Get ready to up close and personal with Luke Wilson's smile--and his mouth--in Colgate's ad for the Super Bowl LIII. The 30-second spot which will air during the second commercial break of the third...
View Article3 Retro Design Themes That Are Suddenly Resurgent in Modern Culture
Whether it's from a desire to escape the anxieties of modern life or simply an artistic form of nostalgia, the visual techniques of the recent past are now helping define the look of the present. In...
View ArticleGoogle Is Expected to Get Hit With a Third Antitrust Penalty
The European Union is expected to soon announce another antitrust fine against Google--this time related to its AdSense advertising platform, according to a report from Bloomberg. Commissioner...
View ArticleMcCann Ends 4-Year Battle Over U.S. Army Contract
More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government,...
View ArticleFacebook Is Testing LOL, a Video Feed of Memes, to Try to Win Back Teens
Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. A spokesperson for the social network said, "We are...
View ArticleOK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser
Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of...
View ArticleThe Standard CCO Landis Smithers Takes Creative Risks to Deliver Memorable...
Landis Smithers, chief creative officer of The Standard, knows a thing or two about bold creativity and innovation. Known for daring and disruptive stunts, including the recent "Ring Your Rep" campaign...
View ArticleKristin Chenoweth Teaches Dogs to Bark the Avocados From Mexico Jingle in...
Avocados From Mexico's Super Bowl teaser has gone to the dogs. Actress Kristin Chenoweth stars in the 15-second teaser, alongside three pups, who she tries to teach to bark the trade group's signature...
View ArticleBrands Need to Bite the Bullet and Address Screwups Rather Than ‘Catfishing’...
Did you know that August was Catfish Month? The designation was originally conceived to honor the hardworking catfish farmers of America, but "catfish" has taken on a whole meaning in the age of social...
View ArticleThe YouTube Works Awards Program Will Highlight Effective Ad Campaigns
YouTube teamed up with data and insight consultancy Kantar on YouTube Works, an awards program to highlight effective advertising content and campaigns on the Google-owned video site. Submissions will...
View ArticleHow to Turn a Cacophony of Content Into a Symphony of Sales
Imagine that a consumer is thinking of buying a new car. After Googling, YouTubing and checking social media, she keeps coming across the same model. There's an answer to every question she asks online...
View ArticleFacebook: Here’s How to Share a Boomerang in Stories
Did you know that you can share Boomerang posts on Facebook Stories? Boomerangs are like animated GIFs, but instead of playing an animation in a loop, they repeatedly play an animation forward and...
View ArticleLovable NBA Legend Dikembe Mutombo Is Now a Brand Safety Firm’s ‘Chief...
If you ran CHEQ, a cybersecurity outfit that blocks all manner of potential pitfalls for online advertisers, who immediately comes to mind as the perfect pitchman for your commercials? Why, Dikembe...
View ArticlePepsi Is Blanketing Coke’s Hometown With Ads as Atlanta Prepares to Host the...
If there's one question that arouses more intense emotions than any other in Atlanta, it's likely this: "Is Pepsi OK?" In Coca-Cola's home turf, "Coke" and "soda" are synonymous, which isn't too...
View ArticleFate/Grand Order Was the Most-Tweeted-About Game in 2018
There were some 1 billion tweets about gaming worldwide in 2018, and Twitter shared a look at some of the topics that generated the most buzz on its platform last year. The countries and regions that...
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