ADT Will Become a First-Time Super Bowl Advertiser This Sunday
Home security company ADT will make its Super Bowl debut this Sunday with a 30-second spot. The ad, produced by New York City creative agency Bear in the Hall, will run just before the start of the...
View ArticleMicrosoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles...
According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide...
View ArticleHow Skittles Merged Theater and Advertising to Create a Weirdly Wonderful...
Michael C. Hall is on all fours. He's dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking his back and running her hand along an...
View ArticleCBS Sells Out Its Super Bowl LIII Ad Inventory Just Hours Before Kickoff
CBS' mantra when it came to Super Bowl ad sales has been that the company would no longer declare that it was sold out of inventory ahead of kickoff. But the network had a change of heart today and...
View ArticleWhy Brands Played It Safe and Turned This Year’s Super Bowl Into a Nostalgia...
The Dude abides--and this year, most brands were content to do the same. Viewers looking for the equivalent of Tide's 2018 Super Bowl takeover were disappointed. So were those hoping for brands to take...
View ArticleWashington Post ‘Thrilled’ With First Super Bowl Spot, Perhaps Signaling a...
While executives at The Washington Post knew buying the company its first spot in the Super Bowl with less than a week to prepare would be a "risk," WaPo publisher and CEO Fred Ryan said Monday they're...
View ArticleThese Were the Most Viewed and Searched Super Bowl Ads and Moments on YouTube
While CBS sold out its entire advertising inventory for the Super Bowl, it wasn't the only platform that capitalized on the Big Game's ads. For YouTube's annual AdBlitz program, the company once again...
View ArticleT-Mobile and Bud Light Followed Tide’s Strategy of Running an Ad in Each Quarter
There's an increase in brands who ran an ad in every quarter of this year's Super Bowl. Last year, P&G's Tide took over the conversation during the game, running an ad starring Stranger Things'...
View ArticleAdweek Sports Minute: Are These Celebrity Cameos in Super Bowl Ads Real or Fake?
During the Super Bowl, you never know what celebrities will show up during brands' $5 million ad buys. Will the Dos Equis' Most Interesting Man in the World appear in a Stella Artois ad? (He did.) Will...
View ArticleTwitter, YouTube, Google and Reddit Shared Their Highlights and Stats From...
The final whistle of the New England Patriots' 13-3 victory over the Los Angeles Rams in Super Bowl LIII was the top moment on Twitter during the Big Game, while YouTube saw a 58 percent increase in...
View ArticleJohn Legend Proudly Tackles a Dad’s Duty in Pampers’ Musical Celebration of...
The parenting antics of social media's favorite celebrity couple, John Legend and Chrissy Teigen, are the kind of wholesome fare any brand would love to be affiliated with. And Pampers, which released...
View ArticleWhatsApp iOS Users Can Add Apple’s Touch ID or Face ID to Safeguard Their Apps
WhatsApp added an extra layer of security to help iOS users ensure that other people can't simply pick up their iPhones and read their messages. Apple's Touch ID fingerprint option is now available to...
View ArticleProgrammatic Companies Taptica and RhythmOne Merge in $176 Million Deal
In a sign of the ongoing contraction in the number of ad-tech companies, Taptica and RhythmOne today confirmed earlier reports of a deal between the two programmatic outfits which have carved out a...
View ArticleWhy Saatchi & Saatchi Took the Horror Route for Olay’s First Super Bowl Spot
Olay's first Super Bowl ad ever--#KillerSkin, a horror-themed spot by Saatchi & Saatchi starring Sarah Michelle Gellar of I Know What You Did Last Summer and Scream 2 fame--was undoubtedly a unique...
View Article4 Ways Companies Can Bring Humanity Back to Business
Humans naturally crave connection with other humans. But machines are increasingly becoming the middle man between us and the real people we want to connect with. Our direct interactions with one...
View ArticleSecond Thoughts? Facebook Messenger Users Now Have 10 Minutes to Delete Messages
Many people grew up with the five-second rule pertaining to food that drops on the floor. Facebook Messenger introduced the 10-minute rule Tuesday. The Remove for Everyone feature Messenger debuted for...
View ArticleCampbell’s Soup Officially Trademarks the Word ‘Chunky’
Campbell's Soup has received official trademark rights to the word "chunky" for its Chunky soup brand from the U.S. Patent and Trademark Office. The brand used examples from its 20-year partnership as...
View ArticleA Chinese Washing Machine Brand Blatantly Lifted Design Army’s Stunning...
Last week, Pum Lefebure began to get a flurry of messages from her contacts in Asia, all with a similar question: "Have you seen this?" Co-founder and chief creative officer of the celebrated...
View ArticleJack Rogers, the Sandal Jacqueline Kennedy Made Famous, Is Stepping Things Up
Growing up in Hawaii, Lydia Park Luis saw many a brand of sandals and open-toed shoes. But she's still surprised over the one she didn't see: Jack Rogers, the tony sandals with the signature whip...
View ArticleModern Family Will End Its Run in 2020 After 11 Seasons on ABC
Karey Burke, who has only been ABC Entertainment president since November, found a way to make some noise during her first executive session at the Television Critics Association's winter press tour in...
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