Samantha Maltin Brings Her Blend of Storytelling From Sesame Street to St. Jude
It was on her third visit to St. Jude Children's Research Hospital in Mempis, Tenn., that Samantha Maltin decided to take on the role of chief marketing and brand officer at the center's fundraising...
View ArticleBrooklyn Magazine Relaunches As BKMag After BSE Global Acquisition
The entertainment company BSE Global, which owns the Brooklyn Nets, New York Liberty, and Barclays Center, relaunched the independent publisher Brooklyn Magazine as BKMag on Monday after first...
View ArticleElection Night 2024 Set Tours: Get a Closer Look at NBCUniversal News Group’s...
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleResume Rewind: ADWEEK CEO Will Lee Recalls the Early Days of His Media Career
Will Lee joined ADWEEK as CEO in July 2023 after serving as chief operating officer at National Public Radio and, before that, senior vice president and head of digital, entertainment group at...
View ArticleElection Night 2024 Set Tours: ABC News Introduces Its ‘Cohesive’ Set
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleThe Best Holiday Ads of 2024
The holiday season seems to come around quicker each year, with brands leading the way into festive celebrations. For many advertisers, the period is a prime creative opportunity as much as a...
View ArticleGoogle Pushes Its Shopping Ads Above Retail Media
When Google head of retail media Shawn McGahee started in his role in February 2022, there were about 40 retail media networks. That number has since ballooned to over 200. McGahee sat down with...
View ArticleAdvertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers
Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company Digital Turbine, believes they're missing big opportunities. Digital Turbine...
View ArticleI Tried LinkedIn Video to See If It Lived Up To The Hype. Here’s What I Learned.
I started playing around with videos on LinkedIn casually about a year ago, mostly out of curiosity. LinkedIn launched native video in 2017 and got more serious about the format in March 2024,...
View ArticleDeliveroo’s Global Marketing Boss Adam Bishop Exits
Deliveroo's chief global marketing and product officer, Adam Bishop, has left the business, ADWEEK has confirmed. The exec arrived at the London-headquartered food delivery app in 2021 as vp of its...
View ArticleMcCann Worldgroup Promotes Emiliano González De Pietri to Global Creative...
McCann Worldgroup has promoted Emiliano Gonzalez De Pietri to global creative partner, global brands, up from McCann Spain chief creative officer. De Pietri will report to Javier Campopiano, global...
View ArticleAmazon’s Uplifting Holiday Ad Gives the Spotlight to a Theater Janitor
A janitor's coworkers give him the chance to show off his secret talent in Amazon's heartwarming holiday ad, which emphasizes the joy that a simple act of thoughtfulness can bring. "Midnight Opus"...
View ArticleTrump’s Bold Marketing Tactics in 2024
In this election, we witnessed unique campaign strategies by both presidential candidates. What struck me most was former President Donald Trump's ability to deploy marketing in a powerful and...
View ArticleWeek of October 28 Morning News Ratings: Today Breaks GMA’s Winning Streak
After five weeks at the top of the charts, ABC News' Good Morning America surrendered its crown on the last week of October. NBC News' Today finished first in total viewers--and retained its usual top...
View ArticleOur Brand Crashed the Timothée Chalamet Competition. Here’s What We Learned
In early October, I saw a post on X floating around with a flyer promoting a Timothee Chalamet look-alike competition. I thought it was a big old gag to get some attention. After looking into it, I was...
View ArticleHere’s How Brian Williams Began Amazon’s First Newscast
Brian Williams didn't travel over the rainbow to return to the anchor's chair--just to Culver City, California. The former face of NBC Nightly News ushered Amazon into the brave new world of news...
View ArticleChief Meteorologist Tim Deegan to Retire from First Coast News
First Coast News chief meteorologist Tim Deegan has announced he will retire after 42 years. His last day on-air will be May 30, 2025. Deegan joined First Coast News in 1982 as a meteorologist. Before...
View ArticleElection Night 2024: Watch How News Outlets Began Their Primetime Coverage
Primetime coverage of 2024's political Super Bowl is now underway. Key talent from the various news outlets in position to cover one of the most costly contended presidential elections in American...
View ArticleSteve Kornacki Fans Are Loving Peacock’s Election Night Kornacki Cam: ‘Best...
It's the most wonderful time of the (election) year. Steve Kornacki is bringing his much-loved state-by-state breakdown prowess to Election Night coverage on MSNBC and NBC News. And if you somehow...
View ArticleElection Night 2024: Here’s When the News Networks Called the Battleground...
With voting across the U.S. in the election officially done, seven states will play a crucial role in determining who becomes the next U.S. president. Those battleground states include Arizona,...
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