Dealmaking and M&A Should Flow In 2025, But That’s Not All Down to Trump
Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be "positive" for the industry. With President-elect Donald Trump heading back to the White House,...
View ArticleMcCann Worldgroup Taps Jordan Doucette as CCO of Canada
McCann Worldgroup has hired creative leader Jordan Doucette as chief creative officer, McCann Worldgroup, Canada, where she will oversee all creative operations across Canadian offices, including...
View ArticleHow Doe-Anderson Brought Multicultural Marketing Into the College Classroom
The minority population (better described as the "emerging majority") currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group--including Hispanic, Black,...
View ArticleThe Trade Desk Reports Strong Earnings, Forecasting a More ‘Cautious’ Google
The numbers $628 million - Q3 revenue, beating analyst expectations of $619.85 million. That's growth of 27% year-over-year. Over the last 11 quarters, The Trade Desk has had growth of over 20%. $94.2...
View ArticleAgencies Brace For Cultural Upheaval Under Second Trump Presidency
While U.S. citizens process Tuesday night's election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many...
View ArticleParamount Sees Streaming Success, TV Declines in Third Quarter
The numbers $49 million -- Paramount notched an operating profit of just $49 million--barely above breakeven--but it's the second quarter in a row of profitability for the network. $6.73 billion --...
View ArticleHere’s the Roundup for the Week Ending November 8
Happy Friday to all who celebrate. What a week it's been regardless of your political beliefs. (I was going to write "regardless of where you lean politically" but no one seems to lean anymore, they...
View ArticleLiquid Death and Dr. Squatch Debut ‘Soap for Psychos’
In a scene that's played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the...
View ArticleVideo Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes...
LinkedIn is becoming a bigger platform for creators. The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker...
View ArticleOvernight Cable News Ratings for Nov. 5-7: Kamala Harris’ Concession Speech...
Tuesday, November 5 Fox News was the go-to network on Election Night in both total viewers and the Adults 25-54 demo. The network peaked with over 10 million viewers between 9 p.m. and 12 a.m. ET. CNN...
View ArticleVerizon Quietly Cuts Adfellows Program, Severing Key Path for Diverse Ad Talent
Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco's former CMO Diego Scotti, adfellows' nine-month fellowship provided career growth opportunities for...
View ArticleDow Jones Wins AI Licensing Deals With More Than 4,000 News Outlets Like the AP
Dow Jones is bringing generative AI summaries to Factiva, its research and news database tool. Dow Jones has inked licensing deals with more than 4,000 global news outlets including The Associated...
View ArticleExclusive: Forbes, CNN, and More Lose Millions as New Google Policy Tanks...
The search visibility of the Forbes, Wall Street Journal, CNN, Fortune, and Time affiliate businesses has fallen dramatically in recent months, according to data from the search visibility firm Sistrix...
View ArticleThe 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity
CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking,...
View ArticleThredUp Wants to Bring Social Commerce to Thrift Shoppers
ThredUp is diving deeper into social shopping. The online thrift shop has hired a head of social commerce in a new role it announced today. Danielle Vermeer, who co-founded a thrifting app called...
View ArticleDisney’s Holiday Film Introduces an Unlikely Dynamic Duo: A Boy and His Octopus
Timon and Pumbaa, Anna and Elsa, Woody and Buzz, Pinocchio and Jiminy Cricket. Many Disney duos have captured viewers' hearts over the years. Now it's the turn of "The Boy and The Octopus." The...
View ArticleR3 Acquired by MediaSense
Marketing consultancy R3 has been acquired by MediaSense, the companies shared on Tuesday. Terms of the deal were not disclosed. U.K.-headquartered MediaSense offers media advisory services for...
View ArticleScripps Names Teresa Morgan GM of WFTS in Tampa
The E.W. Scripps Company has promoted Teresa Morgan to vice president and general manager of WFTS in Tampa, effective January 1. Morgan has been with the ABC affiliate since 2003 and currently serves...
View ArticleIndie OOH Agency Billups Doubles U.K. Footprint With Acquisition of...
U.S-headquartered out-of-home (OOH) indie agency Billups has acquired U.K.-founded outdoor specialist Mediabridge. The purchase will double Billups' U.K. footprint, its global chief executive (CEO)...
View ArticleGoDaddy Returns to the Super Bowl After 8 Years
The last time GoDaddy ran an ad during the Super Bowl, Donald Trump had just been inaugurated as president of the U.S. However, the company's decision to return to next year's game was driven by...
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