How Podcasts Emerged as Vehicles of Mass Reach, Niche Audiences and Cultural...
Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon. In 2008,...
View ArticleUndervalued and Overlooked, Producers are the Linchpin of Great Creative
In advertising, the producer role can be many things, from a facilitator of the campaign creation process to someone who works on set making sure the work gets done. The role has numerous...
View ArticleBrands Are Planning to Shake Up How They Pay Media Agencies
Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years. The World...
View ArticleVeteran WTVD Anchor John Clark to Retire
WTVD morning anchor John Clark is leaving the Raleigh-Durham, N.C. ABC station after 32 years at there. "After 43 years of news broadcasting -- the last 32 here at WTVD ABC11- I am retiring! My last...
View ArticleHow Johnnie Walker Turned a Century-Old Mascot into a Rallying Cry That’s...
As one of the oldest brand mascots in the world, Johnnie Walker's "Striding Man"--a red-coated dandy with a top hat and cane--has appeared everywhere from magazine ads to digital billboards to, of...
View ArticleOpenWeb Founder Loses Court Appeal Over Dramatic Ousting
The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, lost his bid to be reinstated as CEO after he was ousted from the company in September, according to public...
View ArticleWake Up Smarter With ADWEEK’s Overhauled Newsletters
We get it: you need to stay up to speed, but you're running around in a world where everybody and everything is grappling for your attention. It's hard as hell to know what to zero in on so you can...
View ArticleJD Sports Redefines Family in Subversive Holiday Campaign
Sportswear retailer JD Sports overturns stereotypes of idealized families that are often present in holiday marketing. The brand's global campaign, created by agency Uncommon Creative Studio, documents...
View ArticleMarketing Morsels: Rover, Wild, Wounded Warrior Project & More
The advertising world is kicking it into high gear as we head towards the holidays and the inevitable biggest day of the year, the Super Bowl. There are more campaigns than ADWEEK can get to, but here,...
View ArticleTools of the Trade: Brian Salzman of RQ
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleBehind the Scenes of Coca-Cola’s AI Reinvention of a Holiday Classic
One of the buzziest campaigns of the holiday season so far is Coca-Cola's artificial intelligence (AI) reboot of its classic ad, "Holidays Are Coming." Since the rise of generative AI, the technology...
View ArticleHere’s the Roundup for the Week Ending November 15
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see some sturm und drang over what the recent election of The Trump means for...
View ArticleHellmann’s Is Back in the Super Bowl for the 5th Consecutive Year
Hellmann's is back for Super Bowl 59. The Unilever-owned mayonnaise brand is making its fifth consecutive appearance in the Big Game in 2025, the brand announced today. VML is handling the Super Bowl...
View ArticleElectric Vehicle Brands Want to Move Beyond Politics—and Range Anxiety
Electric vehicles aren't just for climate nerds. That was the underlying message of this year's Electrify Expo, a multi-city event promoting electric cars, bikes, motorcycles, and other battery-powered...
View ArticleAnswerLab Taps Former Huge Global President as CEO
User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO). Malli joins from digital agency Huge, where she was global president. She assumes the...
View ArticleBehind The Scenes With The YouTube Family Convincing Your Kids To Eat Veggies
The year was 2020 and while the rest of the world was grappling with a global pandemic, YouTube was having quite the year. The video platform saw the biggest growth in usage out of all the social media...
View ArticleLululemon Taps Google’s Brandon Viney as North America Brand Creative Director
Brandon Viney joined athleisure giant Lululemon as vp, North America brand creative director. Viney spent nearly six years as Google's group creative director, leading its in-house Google Brand Studio...
View ArticleTicker: Scripps News Reveals New Streaming Schedule As 24/7 Channel Goes Dark
Top of the Ticker: Scripps News announced its new streaming schedule as the 24/7 news network sunsets tonight. Beginning Nov. 18, the outlet will offer live weekday programming between 7 a.m. and 6...
View ArticleWhy Martin Scorsese Put His Faith in Fox Nation
Cinephile eyebrows were raised earlier this year when Oscar-winning director Martin Scorsese announced that he'd partnering with Fox News Media's streaming service, Fox Nation, for his new TV venture,...
View ArticleMcDonald’s Christmas Light Show is an Ode to Spontaneous Drive-Thru Dinners
When you're hungry on the road, the warm yellow glow of McDonald's arches can feel like a beacon of hope to your rumbling stomach. That's the feeling McDonald's is trying to capture in the festive...
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