Brands Must Lead the Way in Protecting Children’s Privacy
As a typical millennial, I was an early adopter of Facebook--back when it required a college email. I uploaded every photo from the previous night's shenanigans with captions like "CrAzI NiGhTz In SF!"...
View ArticleComplex Launches Complex Shop, Eyeing $100 Million in Commerce Revenue
The music and streetwear publisher Complex launched a curated shopping platform called Complex Shop on Wednesday, part of a broader bid from the media company to expand its burgeoning commerce...
View ArticleJan Wade to Retire from WISN in Milwaukee
Jan Wade will retire as the president and general manager of WISN, Hearst Television's ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. "Leveraging her deep...
View ArticleAesia Toliver Moves from Mornings to Evenings at WAVY
Aesia Toliver has been named weekday evening co-anchor at Norfolk, Virginia NBC affiliate WAVY. She was the weekday morning news co-anchor at WAVY. "It's been such an honor and joy waking up Hampton...
View ArticleTim Maleeny Joins Quad Leadership as Chief Client Strategy and Integration...
Marketing experience company Quad/Graphics (Quad), which counts agencies Rise and Betty among its network, has brought on strategy veteran Tim Maleeny as chief client strategy and integration officer....
View ArticleMcCann’s Javier Campopiano on Indie Threats and Advertising in a ‘Post-Truth...
Welcome to Big Ideas, ADWEEK's semi-regular series in which we talk to the industry's top creative minds. Javier Campopiano is obsessed with the truth. Campopiano, who joined McCann Worldgroup and...
View ArticleOvernight Cable News Ratings for Nov. 12-14: CNN and MSNBC’s Post-Election...
Tuesday, November 12 Fox News' Jesse Watters Primetime won the total viewer battle, while Gutfeld! was the most-watched program in the demo. CNN drew more viewers than MSNBC in the Adults 25-54 demo...
View ArticleState Farm and Disney Keep the Caitlin Clark Effect Alive With New Co-Branded Ad
Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season--and she's steadily scored points for State Farm and Disney throughout it...
View ArticleHere’s What You Need to Know About Karoline Leavitt, Donald Trump’s New Press...
Karoline Leavitt will be the new White House press secretary when Donald Trump takes office in January. At 27, she'll be the youngest person to serve in that role, but she's familiar with the job,...
View ArticleLongtime Twitter Exec Matthew Derella to Lead LinkedIn Marketing Solutions
Penry Price is not quite "Open to Work" yet, but he announced on Wednesday he is stepping down from his longtime role as vice president of LinkedIn Marketing Solutions. Longtime Twitter veteran Matthew...
View ArticleAdam Driver Reads 5-Star Amazon Reviews for New Holiday Campaign
Funny reviews on Amazon have developed a cult following of sorts, and even spawned their own community on Reddit, so the ecommerce giant decided to hop on the bandwagon, with help from a two-time...
View ArticleThe Daily Beast Nearly Doubles Revenue, Has Higher Ambitions for Next Year
The politics and pop culture publisher The Daily Beast increased its year-over-year revenue by 81% in the third quarter--the first profitable quarter in the 16-year history of the title. The results,...
View ArticleFord Unveils Docuseries Capturing a Global Adventure in Its Electric Vehicle
Ford enlisted adventure YouTuber Lexie Limitless, the youngest person to visit every country in the world, to circumnavigate the globe in an electric Ford Explorer and chronicle the journey in a Prime...
View ArticleRise New York & Partners Expands Globally With Acquisition of Spaces&Creatures
Rise New York & Partners, an independent creative agency, has acquired Spaces&Creatures, an experiential studio. Renamed Artlab by Rise, the acquisition expands Rise's capabilities in creative...
View ArticleWhy Black Culture-Focused Tentpole Events Should Be on Your Brand’s Radar
For years--especially in the last four--we've watched brands expand marketing efforts holistically and prioritize voices of color through organic and paid media placements. However, a continuously...
View ArticleMax Launches New AI-Powered Shoppable Ads Ahead of Black Friday
Warner Bros. Discovery is looking to Max-imize its shoppable ads with new AI-powered formats. Ahead of Black Friday, Warner Bros. Discovery Advertising Sales is announcing two new ad solutions for...
View ArticleInside Gap’s Blueprint for Reaching Gen Z With Creators and Nostalgia
Gap is trying to stay relevant with Gen Z. In May, Fabiola Torres was hired as Gap's first global CMO in two years. She's a former Pepsi marketing exec tasked with turning around Gap's sales and...
View ArticleIndependence Pet Holdings Names First Chief Customer and Marketing Officer
Independence Pet Holdings (IPH) which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery, has brought Jared Vestal on board to be its first-ever chief...
View ArticleBluesky Is Having a Moment, But Most Brands Aren’t Ready to Jump In Yet
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively...
View Article5 Gravity-Defying Wicked Marketing Collabs
How much is Wicked's marketing budget? That was the million-dollar question on social media last week when an unverified photo of Paris's Arc de Triomphe seemingly lit up in green and pink to mark the...
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