How Soccer Practice Scored The Home Depot a 2026 World Cup Sponsorship
As the 2026 World Cup approaches, The Home Depot is building toward a different kind of game day. This morning, FIFA announced The Home Depot as the "Official Home Improvement Retailer" for FIFA World...
View ArticleSpotify’s ‘2024 Wrapped’ Celebrates the Brat Girls, Swifties, and Other...
To mark the 10th year of Spotify Wrapped, the streaming giant is celebrating the unique and surprising ways artists and creators have shaped fans' lives around the world. On Wednesday (Dec. 4), Spotify...
View ArticleSnoop Dogg’s Latest Collab? Fronting Publicis’ Holiday ‘Wishzels’ With CEO...
Publicis Groupe CEO Arthur Sadoun likes to put his own spin on the obligatory company-wide Holiday memo leaders are obliged to send in Q4. Every year, he sends out a "Wishes" film, sending seasonal...
View ArticleVery Demure, Very Mindful: TikTok Reveals Its Top Trends of 2024
TikTok shared the year's most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday's release of Year on TikTok 2024. Man in Finance landed...
View ArticleHearst Names Shawn Oswald GM of WISN in Milwaukee
Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television's Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is...
View ArticleSam Altman Says The New York Times Is ‘On the Wrong Side of History’ Over AI...
Editor's note: This story was updated after publication with a statement from The New York Times. OpenAI CEO Sam Altman took a jab at The New York Times' high-profile lawsuit against OpenAI and...
View ArticleWeek of Nov. 25 Evening News Ratings: Thanksgiving Takes Priority During a...
The Thanksgiving holiday weekend understandably led to lower viewership across all three evening newscasts during the week of Nov. 25. NBC Nightly News with Lester Holt was the lone standout during...
View ArticleWeek of Nov. 25 Morning News Ratings: Today Stays on Top With a Little Help...
NBC News' Today remained America's top morning show in both total viewers and the advertiser-prized Adults 25-54 for the Thanksgiving week of Nov. 25. However, this week's win comes with a big caveat:...
View ArticleDonald Trump Returns to Legacy Media With Meet the Press Interview
President-elect Donald Trump will break his extended hiatus from non-Fox News legacy media outlets this weekend. With one month to go before he re-enters the Oval Office, Trump is set to speak with NBC...
View ArticleNo Brand Experienced More Growth In 2024 Than the WNBA
After a record-breaking season, the WNBA's winning streak continues. A new report from data analytics firm Morning Consult, which tracks how consumers perceive thousands of brands each day, reveals no...
View ArticlePerplexity Adds The Independent, LA Times, Blavity, and Others to Its...
Perplexity's Publisher Program, which distributes revenue to media outlets when their content appears next to ads on the AI search platform, has recruited its second batch of publisher partners. The...
View ArticleAllen Media Makes Cuts at Wisconsin Stations
Keith Edwards who has worked at Eu Clair, Wisconsin ABC affiliate WQOW since 1981 is one of many staffers who have reportedly "vanished from the station this week," according to Volumeone.org. The...
View ArticleHow Citi CMO Alex Craddock Balances AI’s Power With Human Creativity
Citibank's chief marketing and content officer Alex Craddock believes that despite the power of AI, the magic of great creative still comes from humans. Craddock joined Citi in May from BlackRock after...
View ArticleTools of the Trade: Alysha Light of Flight PR
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleAdriana Mendez Named AM Anchor at WTMJ in Milwaukee
Adriana Mendez will join Milwaukee, Wisconsin NBC station WTMJ as the station's new morning anchor. Mendez will co-anchor alongside Tom Durian. She replaces Symone Woolridge, who announced her...
View ArticleSports-Focused Streamer Fubo Says Revenue From Upfront Commitments Increased 40%
When sports-first streamer Fubo closed its 2024-25 upfront season, revenue from upfront commitments was up over 40% compared to the previous year, which is an all-time high, according to the company....
View ArticleUlta’s Guest-Centric Strategy Is the Future of Beauty
Ulta Beauty is a powerhouse in the retail and beauty industries, blending innovation with a guest-first philosophy to create unmatched experiences. With over 1,400 stores and 50,000+ associates, Ulta...
View ArticleSpotify is the Latest Brand Facing AI Backlash Over Wrapped Campaign
Spotify is the latest brand to face criticism for using generative AI in its highly anticipated end-of-year campaign, Wrapped, released yesterday (Dec. 4). Disgruntled users took to TikTok, X, and...
View ArticleCondé Nast Culls Its C-Suite in Fresh Round of Layoffs
The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to...
View ArticleDave Griek to Anchor for News Channel Nebraska
Dave Griek will join News Channel Nebraska as evening anchor next week. "I am honored to continue my career as evening anchor with News Channel Nebraska," Griek said. "This state is full of wonderful...
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