Deutsch Family Wine and Spirits Names Tombras Media Agency of Record
Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. The account expands an existing partnership between the pair. Tombras is currently...
View ArticleHow Netflix Dropped the Mic With Its New Subscriber Strategy
Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over...
View ArticleAR Startup Infinite Reality Buys Virtual Shopping Platform Obsess Following...
Infinite Reality, a startup that makes virtual and augmented reality experiences, is buying virtual shopping platform Obsess. The companies declined to share the financial details of the deal. The...
View ArticleChristi Noël Joins KDVR in Denver as Evening Anchor
Christine Noel has joined Denver Fox affiliate KDVR as an evening co-anchor. "Denver, I'm (finally) baaack!" she wrote on social media. "I'm thrilled to announce I've joined the incredible team at...
View ArticlePublicis Media U.S. Acquires Digital Marketing Agency Dysrupt
Publicis Media U.S. on Thursday announced the acquisition of performance marketing agency Dysrupt. Terms of the deal were not disclosed. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue...
View ArticleAI Firm Palona Snags $10M Seed Funding, Taking on Amazon, UberEats with...
Palona AI, a startup aiming to challenge giants like Amazon by developing more engaging, human-like AI agents that directly interact with people, has secured $10 million in seed funding. Leading the...
View ArticleWeek of Jan. 13 Evening News Ratings: A Clean Sweep of Newscast Declines
As winter takes a tighter grip on the nation, all three evening newscasts experienced a ratings chill. The week of Jan. 13 saw across the board declines in both total viewers and the Adults 25-54 demo....
View ArticleThe Power of Creative Constraints With Alex Craddock, CMO of Citi
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, chief marketing and content officer at Citi. Join host Jenny Rooney and Alex as they discuss...
View ArticleTest Your Marketing Memory with ADWEEK’s 2025 Super Bowl Quiz
Here's a Super Bowl party conversation starter in case you don't have one. Forecasters predict this year's audience to number around 200 million people. Fifty-eight years ago, in the inaugural Super...
View ArticleWeek of Jan. 13 Cable News Ratings: Fox News and MSNBC Rise, CNN Falls
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 13, 2024. After a busy start to the new year, the news cycle slowed as wildfire containment efforts grew in...
View ArticleThe Streamers to Watch at the Oscars: Netflix Leads, But Mubi Has Substance
It's Emilia Perez's world, and we're just living in it. After years of chasing Oscar's biggest prize--that elusive Best Picture statue--Netflix is back in a dominant position courtesy of its...
View ArticleChris Pratt and Chris Hemsworth Rock Meta Ray-Ban Smart Glasses in Super Bowl Ad
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's. Actors Chris Pratt and Chris Hemsworth will promote Meta's Ray-Ban smart glasses,...
View ArticleDavid Beckham Discovers His Secret Twin Brother in Stella Artois Super Bowl...
There's only one David Beckham. Bonafide soccer legend, international star, founder of Haig Club, Inter Miami's president, and husband to Posh Spice. In Stella Artois' Super Bowl 59 teaser ad, though,...
View ArticleIndie Agency Known Is Saving Clients Millions of Dollars In Misplaced Spend
Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been...
View ArticleAs Trump Looks for a US TikTok Buyer, 5 Details Could Really Complicate the Sale
The potential sale of TikTok to an American buyer has become one of the most complex and high-stakes business deals in recent memory, with high-profile contenders like Elon Musk, Oracle Chairman Larry...
View ArticleAllen Media Decides to Keep Some Local Meteorologists Where They Are
Allen Media station WTVA in Tupelo Mississippi said that the station owner has reversed its decision to stop producing some weather forecasts locally and lay off staff. The NBC and ABC affiliate...
View ArticleTools of the Trade: Kaleeta McDade from VML
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleKiehl’s Refuses to Beat Around the Bush in Unapologetic Ads
All mammals have hair or fur of some type, but only humans (and perhaps some animals with bad allergies) have a fraught relationship with theirs. Many of us go through elaborate means to remove our...
View ArticleProgressive Insurance Will Not Return to Super Bowl After Last Year’s...
Progressive Insurance will not return to the Super Bowl this year, ADWEEK has learned. A spokesperson for the insurance giant confirmed it will be skipping this year's Big Game, stating that it has no...
View Article6 Things I Learned About Advertising From Master Director David Lynch
While the global community might know and love director David Lynch for cult classics like Twin Peaks, Mulholland Drive, and the original Dune, adland knows and loves him for way more. Because while...
View Article