Rewards App Fetch is Giving Away $1.2 Million During the Super Bowl
Football fans will have a lot to celebrate during the last two minute warning of the Super Bowl--even if their team is losing. That's because rewards app Fetch is making its Super Bowl debut by giving...
View ArticleCute Clydesdale Foal Makes Epic Journey in Budweiser’s Super Bowl 59 Ad
A horse walks into a bar. No, he literally does in Budweiser's Super Bowl 59 ad. After its Big Game teaser revealed the brand's full-length campaign would feature its smallest Super Bowl star in over a...
View Article5 Questions For… Will Cain
Meet the new kid on the 4 p.m. block. On Jan. 21, The Will Cain Show replaced Your World with Neil Cavuto on weekday afternoons and the Fox News ratings machine barely missed a beat. The newscast's...
View ArticleMeghan Trainor Takes to the Skies in Her Third e.l.f Collab
E.l.f. Cosmetics has tapped Meghan Trainor once more to front its new campaign "Cloud Skin," promoting its latest makeup range. Created by creative marketing and communications agency Shadow, the ad...
View ArticleWillem Dafoe and Catherine O’Hara are Pickleball Pros in Michelob Ultra’s...
If you didn't have Willem Dafoe and Catherine O'Hara down as Pickleball maestros, you're not alone. But Michelob Ultra's Super Bowl 59 campaign tells a different story. The Beetlejuice Beetlejuice...
View ArticleHailee Steinfeld Wants You to Stay Abreast of Health in Novartis Super Bowl Ad
Hailee Steinfeld wants to give breasts the attention they deserve--for health care screenings, early detection, and more. In its first Super Bowl ad, pharmaceutical company Novartis puts a spotlight on...
View ArticleJim Acosta to Exit CNN Following Programming Revamp
Longtime CNN anchor Jim Acosta is exiting the network. His departure follows an extensive programming reshuffle that would have seen him moving from the 10 a.m. ET time slot to midnight. Acosta...
View ArticleTools of the Trade: Jim Capalbo of CapCo PR
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleWSAV Names Connor Hackling News Director
It's the time of the year when station goals and personnel change. This time it's at WSAV in Savannah, Georgia. Connor Hackling has been named ND at the NBC affiliate. "I am very excited to have Connor...
View ArticleSocial Media Firm Dash Social Spent Seven Figures Building Its Own Creator...
Dash Social, a 10-year-old company that helps brands manage their social media, wants a cut of creator budgets. Dash Social, formerly known as Dash Hudson, is launching a platform for brands to find...
View ArticleTikTok Tells Advertisers They Are Not Breaking the Law By Running Ads
TikTok is easing advertisers' concerns over running ads on the platform, assuring them they are not impacted by the divest-or-ban law, according to an email to a media executive at a major brand, and...
View ArticleLiquid Death Buys Its First National Super Bowl Ad
Creatives at Liquid Death, touting their shoestring-budget marketing as a major point of pride, have previously shied away from multimillion-dollar Super Bowl commercials. This is the year they take...
View ArticleCar Brands Have Been Pumping the Brakes on Super Bowl Ads
People planning to tune in for Super Bowl 59 aren't likely to see many commercials from an industry that once outspent all the others on advertising during the Big Game: automotive. Ford, Audi, Honda,...
View ArticleHere Are the Cable News Ratings for January 2025
Fox News is riding the Donald Trump wave as its coverage of the presidential transition and the first few weeks of his second term powered the network to its highest-rated January ever. For that...
View ArticleWatch All of the Super Bowl 59 Ad Teasers
For most Americans, Super Bowl 59 takes place for a few hours on Feb. 9. For advertisers, building buzz for the event starts long before the Big Game. Brands including Instacart, Taco Bell, Stella...
View ArticleHellmann’s Takes Harry and Sally Back to Katz’s Deli for Super Bowl Ad
Hellmann's wanted to do something bigger and bolder to celebrate its fifth consecutive year running a Super Bowl ad. So, the mayonnaise brand is tapping into the nostalgia around the 1989 film When...
View ArticleWhat’s Going on at WTIC in Hartford?
WTIC in Hartford is starting the year off without a few reporters and staffers. Three reporters have left the Fox affiliate since the start of the year. The Laurel reports that "up to a half dozen...
View ArticleRobert Kraft’s Foundation to Combat Antisemitism Will Air Its Second Super...
Tom Brady and Snoop Dogg appear in a teaser for the second consecutive Super Bowl buy from the Foundation to Combat Antisemitism, which gives a cryptic preview of the content that serves as the...
View ArticleCharter Communications Facing Lawsuit in Death of Dylan Lyons in 2023
Charter Communications, the parent company of Orlando, Florida's Spectrum 13, is facing a lawsuit in the death of reporter Dylan Lyons. Lyons, 24, and T'Yonna Major, 9, both died on February 22, 2023,...
View ArticleSmoothie King Taps Caliber’s Claudia Schaefer as CMO
Smoothie King has named Claudia Schaefer as chief marketing officer (CMO). She'll now oversee the brand's marketing, driving traffic and sales. Her remit will include repositioning Smoothie King in the...
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