Novartis wanted viewer attention on Super Bowl night, and that's exactly what it got it. During Sunday's game, the first-time Big Game advertiser aired a 60-second Super Bowl commercial, "Your Attention, Please," that focused on breast health by featuring--what else--breasts. The ad showcased cheerleaders, partygoers, a breastfeeding mother, Hailee Steinfeld, Wanda Sykes, and women in...
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