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How Publishers Are Using Memberships to Earn Highly Valuable Loyal Readers

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If online publishing were a romcom, you could liken Yahoo Finance--which in Q1 will ask readers to join a paid membership program to receive premium articles, data, research and tools--to Julia Roberts' Notting Hill character, Anna Scott. After months of romantic turmoil and emotional exhaustion, Scott threw up her hands with the famous line: "I'm...

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