After Over a Decade, The Economist Released Its First TV Ad to Sustain...
For the first time in more than 10 years, The Economist will run a TV ad. Developed by Proximity and dubbed "Never Stop Questioning," the 40-second spot from the London-based publication will run on...
View ArticleQ&A: Salesforce’s Chris O’Hara Wants Marketers to Capitalize on the Data...
If you want to learn about data, Chris O'Hara is the right person to ask. O'Hara, who leads global product marketing for Salesforce Marketing Cloud's suite of data and audience products, is a big...
View ArticleMastercard Hires Its First Chief Experience Officer
Mastercard has added a new position to its C-suite: chief experience officer. The company has hired Donald Chesnut from SapientRazorfish for the newly created role. Chesnut will officially join the...
View ArticleYouTube: Here’s How to Stop Videos From Auto-Playing on the Home Feed
YouTube recently updated the home feed in its mobile application so that videos will now automatically begin playing (without sound) as users browse. If you want to stop videos from automatically...
View ArticleIntuit Brand TurboTax Announces Its Return to the Super Bowl
TurboTax has confirmed that it will return to the Super Bowl in 2019. CBS is selling ads for the Feb. 3 broadcast of Super Bowl LIII for just north of $5 million for 30 seconds of air time. At this...
View Article72 School Buses Became a Mile-Long Moving Billboard About the Scope of Human...
Atlanta is used to traffic logjams, but at least this one was for a good cause. A caravan of 72 school buses formed a mile-long billboard earlier this week to raise awareness of Georgia's massive...
View ArticleNew Year, New Teammates: NFL Announces Partnerships With Caesars...
The NFL is ringing in the new year with two groundbreaking partnerships. On Thursday, the organization announced its first casino sponsor, Caesars Entertainment, and on Friday, it named Intuit TurboTax...
View ArticleConsumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark
In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way?...
View ArticleTwitter and the College Football Playoff Huddled Up for National Championship...
Roll Tide or Tiger Rag? Twitter has got you covered either way for Monday's College Football Playoff National Championship game Monday night at Levi's Stadium in Santa Clara, Calif. David Herman of...
View ArticleAudi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl...
Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS. This will...
View ArticleEllen DeGeneres Wants Kevin Hart Reinstated as Oscars Host
The job of Oscars host has been vacant since Kevin Hart stepped down almost a month ago, after his years-old anti-gay tweets resurfaced. Due to the efforts of Ellen DeGeneres, herself a former Academy...
View ArticleThis Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital,...
View ArticleBipartisan Legislation Aims to Protect US Tech Against Foreign Theft
Two top senators are hoping new bipartisan legislation will send the White House a message that it isn't doing enough to protect U.S. trade secrets from being stolen by China and other countries....
View ArticleThe Golden Globes Red Carpet Preshow Will Livestream Exclusively on Facebook...
Facebook Watch is the exclusive livestreaming platform for HFPA Presents Globes Red Carpet Live, the official red-carpet pre-show for the 76th Annual Golden Globe Awards. The Hollywood Foreign Press...
View ArticleTrue-Crime Fanatic Michelle Nguyen Kills It in the Branding World
Crime is a passion for Michelle Nguyen. The crimes that other people commit, that is. "Earlier this year, I actually went to a true-crime convention. It was the best thing ever," she said. Growing up...
View ArticleAdweek Celebrates Its Honorees at Dallas Brand Stars and the Winner’s Circle...
Last month, Adweek celebrated the Dallas Brand Stars (presented by Accenture Interactive in Dallas), as well as toasted 2018's agency award honorees at the Winner's Circle Event (hosted by USA Today...
View ArticleAlmost 26 Million U.S. Viewers Watched Netflix’s Bird Box in Its First Week,...
Last week, Netflix--which is notoriously tight-lipped about its ratings--said that its Sandra Bullock movie, Bird Box, had the biggest debut ever for one of its original films, with more than 45...
View ArticleHow Publishers Are Using Memberships to Earn Highly Valuable Loyal Readers
If online publishing were a romcom, you could liken Yahoo Finance--which in Q1 will ask readers to join a paid membership program to receive premium articles, data, research and tools--to Julia...
View ArticleHow the Internet of Things Is Grappling With Protecting Consumers as Privacy...
Mark Sorsa-Leslie feels fortunate that the internet-connected device he started designing in 2016 was built to comply with stringent privacy requirements set by the U.K.'s National Health Service. Two...
View ArticleThe Clemson Tigers Roared on Twitter During Monday Night’s National...
Clemson University blew out the University of Alabama 44-16 in the College Football Playoff National Championship game Monday night, and Twitter shared the top moments, players and tweets from Levi's...
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