3 Major Ways Agency Culture Will Change in the New Year
Diverse teams slouching in couches around the coffee machine playing games is what you can expect when it comes to workforce and workplace in 2019. Does it sound like unserious coworkers to you? Don't...
View ArticleDigital OOH Will No Longer Be a Niche Specialty in Marketing
There are plenty of good reasons to be bullish about digital-out-of-home (DOOH) in 2019. For one thing, this dynamic emerging media category is on track to more than double its total market value from...
View ArticleHow Instagram Analytics Can Help Boost ROI in 2019
Your Instagram analytics are a gold mine of valuable insights about your audience, your content performance and the effectiveness of your business' marketing strategy. But many brands don't maximize on...
View ArticleThe TV Shows That Will Air Their Final Episodes in 2019
The new year has just begun, but it's already time to start saying farewell to many of your favorite long-running shows, which will be airing their series finales this year. While many other shows will...
View ArticleEquinox Uses Artful New Short Film to Reclaim Its Status as the Original...
New year, new you, new Equinox campaign. The lifestyle brand typically capitalizes on the start of a new year, when people are set on making resolutions like getting into shape and going to the gym, to...
View ArticleMar Tech and Data Dominated M&A in 2018 as Traditional Agency Acquisitions...
Consulting firm R3's mergers and acquisitions report for 2018 shows a rise in mar-tech and data buys and a decrease in those targeting agencies. The report's 15 "big spenders" last year were also less...
View ArticleCBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys
A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new deal--and buyers told Adweek they are trying to determine how the dispute will affect their...
View ArticleHere’s What 7 Cannes Lions Jury Presidents Will Look For in 2019
While it's yet to be seen how specific industry predictions will present themselves at the Cannes Lions this June, it's clear that this year's jury presidents have their eyes, ears and brains trained...
View ArticleMcCann Hires Former J. Walter Thompson Creative Chief to Lead Global...
McCann Health, the global healthcare division of IPG's McCann Worldgroup, has hired Matt Eastwood to serve as chief creative officer across its 60 offices in 20 countries around the world. Eastwood was...
View ArticleWhat Marketers Want From Voice in 2019
In 2018, we saw voice functionality come to microwaves, clocks and wall-mounted fish, to name a few examples. While our tech overlords are, no doubt, hard at work on the next generation of...
View ArticleLast Year Was Booming for Telcos in Ad Tech. Here’s How 2019 Could Be Another...
It's commonplace for the media sector to use the opening week of January to presage how the chessboard will look in a year's time. If 2018 was anything to go by, telecoms players could have...
View ArticleNestlé Is Going All in on Workplace by Facebook
Workplace by Facebook, the social network's enterprise solution and answer to Slack, is now the official global internal communication tool at Nestl?. The global food and beverage giant began...
View ArticleBumble Will Debut a New Campaign Starring Serena Williams During the Super Bowl
Bumble has announced plans to release a new campaign starring the company's latest global advisor, Serena Williams, during the Super Bowl. Though, it's unclear if the brand will actually advertise...
View ArticleThis Is How 98 Percent of The World Stays Connected
If you've ever wondered how the words you're reading right now (and the video you're about to watch) get from here in New York to, say, Sydney, S?o Paulo, Seville or Singapore, then this is the video...
View ArticleDoorDash Jumps on the Autonomous Delivery Bandwagon
Delivery company DoorDash is partnering with self-driving car company Cruise to test food and grocery delivery early this year via an autonomous vehicle in San Francisco. A rep said the company will...
View ArticleVice-Owned Virtue Names New Creative Lead, Moves Beyond Parent Company’s...
Virtue wants brands around the world to know that it's no longer one with Vice. Just over one year after officially consolidating its marketing divisions under one umbrella, folding the Carrot brand...
View ArticleHere’s How Messaging Is Positioned to Dominate in 2019
Messaging is the most frequent digital activity that a person does, period. In 2018 alone, the four largest mobile messaging apps (WhatsApp, Facebook Messenger, WeChat, Viber) held 4.1 billion combined...
View ArticleThis Self-Aware McDonald’s Ad Knew Exactly What You Needed on New Year’s Day
There are many ways to cure a hangover ... and some are actually backed by science. Hydration, supplements and a little "hair of the dog" appear to be some proven methods--as is eating a good...
View ArticleSnack-Wielding Robots From PepsiCo Are Invading the University of the Pacific
In days of yore, peckish college students had to physically seek out sources of sustenance. No more: Food giant PepsiCo announced it is bringing a fleet of self-driving robots to the nearly 5,000...
View ArticleCustom Clothing Company RedThread Wants a World Without Sizes
After giving birth to her second child, Meghan Litchfield was faced with a conundrum: Nothing in her closet fit. But shopping for new items didn't solve the problem, either. No matter what she tried...
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