Chasing the Next Zynga
With a profitable Zynga approaching a $10 billion valuation and headed toward an expected 2012 IPO, the race is on to claim other pieces of the the social and mobile gaming market it helped pioneer....
View ArticleZynga Poaches EA Exec
John Schappert, chief operating officer of Electronic Arts, has left the videogames goliath to join the buzzy social gaming startup Zynga. EA announced the departure in a Securities and Exchange...
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EA Sports Made a Great Early Bet With Rory McIlroy
Nike might want him now, but EA Sports was the brand that bet early on Rory McIlroy, the young golfer from Northern Ireland who won the U.S. Open this weekend—following great runs at the Masters and...
View ArticleReports Say EA to Buy PopCap Games
PopCap Games, the makers of gaming favorites like Bejeweled and Plants vs. Zombies, is in the process of being acquired, according to TechCrunch. The gaming company is reportedly being sold for more...
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Raise Your Man Boobs With Pride, Football Fans
Not that you could tell by the triple-digit temperatures in some parts of the country, but it's almost fall, better known to many as football season. That means drunken tailgate parties and wasted...
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Michael Bay Directs Bay-tastic Ad for EA Driving Game
Could there be a better use for Michael Bay's brand of car porn than a commercial for EA's new video game Need for Speed: The Run? Surely not. Gearhead blog Jalopnik, wowed by the way the camera...
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Ad of the Day: Mass Effect 3
Draftfcb San Francisco's new Mass Effect 3 spot does something few video-game ads have the confidence to try: It mixes live-action footage with shots created by the game's graphics engine. Somewhat...
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And the Brands Played On
Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights. Branded mobile apps are nothing new and...
View ArticleEA's E3 Message: We're Social, Mobile and Always Evolving
Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens. Those were some of the bigger...
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When It Comes to Ads in Games, These Guys Aren't Playing Around
Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor Co., seems to have its time zones mixed...
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First Mover: Jeff Kling
SpecsAge 45New gig Chief creative officer, FallonOld gig Executive creative director, Wieden + Kennedy, AmsterdamKnown for Dos Equis’ “Most Interesting Man” campaign, Miller, Jaguar, Nike workWhy the...
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Obama Taps Video Games for Early Voting
How crucial are the swing states in the presidential race? So crucial that President Obama is once again taking the chase for votes to the virtual battlegrounds of the video game world. Starting...
View ArticleVideo Game Reality Show Jumps From CBS to Machinima
Last year, Electronic Arts partnered with CBS and famed reality production shop Bunim/Murray Productions (The Real World) to launch a unique Web-based reality series centered around the EA video game...
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Zynga Needs More Words With Brands
Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than 70 percent...
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Tiger Woods and Arnold Palmer Deliver a Kung-Fu Ass Kicking in EA's New Golf Ad
Tiger Woods is a golf nerd, right? Right. But in fantasy video-game land, he destroys you and all your hoodlum friends, fake kung-fu style, because you're trying to steal his trophies. His charming...
View ArticleTwitch Bids Adieu to CBSi Ad Sales
Twitch.tv, one of the principal players in the growing eSports genre (i.e. watching people play video games), will stop selling its ad inventory through CBS Interactive's sales team and will instead...
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Comic-Con Is No Longer Just a Nerd Fest
Meanwhile, in San Diego, something unusual is afoot! Who are these strangers walking the halls of Comic-Con? Not the 150,000 comic book collectors, sci-fi movie completists and nerdy super-fans dressed...
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In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More
Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a Facebook...
View ArticleMachinima CEO Search Heats Up
News broke a few weeks ago that Machinima is in search of a new CEO. Among those in consideration is John Pleasants, the soon-to-be ex-co-president of Disney Interactive. Sources said that Machinima...
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Electronic Arts Reviews Its U.S. Media Account
Electronic Arts is searching for an agency to handle its media business in the U.S. The search comes amid a split with longtime incumbent WK Media. WK had handled the business since 2005. EA's...
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