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Maxwell House Drops Wieden + Kennedy in Portland
Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy. The loss contributed to the agency's decision to layoff some 30 staffers on Friday...
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Electronic Arts Awards Its Media Business
The Los Angeles office of Starcom has won Electronic Arts’ U.S. media business after a review, according to sources. Sources identified the other finalists as MediaCom in Los Angeles and UM in San...
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Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad
Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports. Instead of participating in the world's biggest sporting event, the...
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Kevin Hart Will Destroy Your Car and Haunt Your Dreams Until You Play Him at...
It's Madden season, which apparently is a good time not to be friends with Kevin Hart. In EA's new three-and-a-half-minute promo for Madden NFL 15, we witness the extreme lengths to which Hart is...
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College President Will Buy Your Textbooks for a Year if You Can Beat Him at...
If you've ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own game, the day will be yours. And so it is at...
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Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge
Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the young app. The messaging app...
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Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies
Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said the...
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9/11 Museum and EA Giferator Win Gold in Cannes' Newest Category, Creative Data
CANNES, France—With its sweeping, interactive and evocative displays, the 9/11 Memorial Museum has won an inaugural gold Lion at Cannes for Creative Data. Also taking gold from the U.S. is EA's Madden...
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Alex Morgan Will Be the First Female Cover Star for EA's FIFA Video Game
Female sports stars often don't get as much money, endorsements or respect as their male counterparts. But in a nice victory for women's soccer, Electronic Arts is poised to announce today that Alex...
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Ad of the Day: Anna Kendrick Channels Obi-Wan in Star Wars Battlefront Trailer
Office workers, high-school kids, rush-hour commuters, a rock band performing on stage and even Anna Kendrick all vanish, Obi-Wan style, and their earthly accoutrements—clothes, backpacks,...
View ArticleHulu Reflects on Its First Year of Live Sports Coverage
It's been a year since Hulu began streaming sports live. In that time, we've seen the Golden State Warriors win the NBA Championship and the Washington Capitals take home the Stanley Cup. Along the...
View ArticleArnold CEO Kiran Smith Names New Chief Strategy and Financial Officers as...
Arnold CEO Kiran Smith welcomes chief strategy officer Guy Lambert and chief financial officer Lucia Ferrante as her first key hires since succeeding former chief executive Pam Hamlin in July. "One of...
View ArticleWhat Marketers Can Learn From the Film Industry About Connecting With Their...
In our current world of media clutter and competing content platforms it's a daunting task for the average moviegoer to find content they're going to feel passionate about. To inspire this group, you...
View ArticleCan You Look Fabulous While Cleaning? According to Method, the Answer Is Yes
We live in a social media-led society where "pics or it didn't happen" heavily influences how we share our lives with the world. These days it's barely enough to merely live well; our best moments...
View ArticleNet Gain: Winning the Lottery Changes a Hardworking Fisherman’s Life
You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea--or play the lottery. Guess which option yields more significant gains in the latest...
View ArticleNFL Players Take Touchdown Celebrations Very Seriously in First Campaign of...
With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New...
View ArticleYou Can Now Download CBS All Access Content, but Only If You’re an Ad-Free...
Add CBS All Access to the list of streaming services that let subscribers download content to their mobile devices for offline viewing. This week, the OTT provider rolled out a new feature called...
View ArticleWhy the Shuttering of Fifth Avenue Mainstay Henri Bendel Is a Warning Sign to...
This holiday season will be the last for a New York retail institution. Henri Bendel, one of Fifth Avenue's most iconic storefronts, will close in early 2019, parent company L Brands announced on...
View ArticleAs Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target
The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow to the sector....
View ArticleWith Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising...
One year ago, several major ad-tech trade groups accused Apple of threatening to "sabotage" the economic underpinnings of the internet after the tech giant cracked down on how companies track users...
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