How The New Yorker Works With Brands to Bring Cartoons to Life
The New Yorker is capitalizing on its iconic cartoons to bring the legacy of the publication and artwork to life. Cartoons have always been at the foundation of the publication, even when it first...
View ArticleContinuous Innovation Is the Only Way to Stay Relevant, Says Drone Racing...
Brands measure all sorts of data points to determine whether or not consumers are happy with a product or message. But, in the world of Nick Horbaczewski, founder and CEO of the Drone Racing League...
View ArticleNew WPP CEO Announces First 3 Executive Appointments
Mark Read made his first round of executive appointments since officially taking over as WPP CEO a little over a month ago. A spokesperson for WPP confirmed a series of three reported executive...
View ArticleWhy Knowing Your Audience Matters More Than Ever
At the end of September during Brandweek, Adweek caught up with Matt Sweeney, CEO, Xaxis, North America, to hear about trends he's seeing in the advertising industry and ways brands could improve in...
View ArticleThe Government Keeps a Close Eye on Hasan Minhaj in Promo for His New Netflix...
After canceling two late-night-themed shows in August--The Break With Michelle Wolf and The Joel McHale Show With Joel McHale--Netflix is ready to take another stab at the genre. On Oct. 28, it will...
View ArticleInstagram Rolled Out Nametag: Customizable, Scannable Codes That Lead to...
Instagram followed in the footsteps of Snapchat Snapcodes and its corporate sibling's Messenger Codes with its introduction of Nametag, which it had been testing earlier this year. The Facebook-owned...
View ArticleMcDonald’s Sweden Simulated Dyslexia on Its Ads and Menus to Raise Attention...
Dyslexia is one of the world's most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven't experienced it likely don't appreciate what a...
View ArticleWill Vinton, Claymation Pioneer and Father of The California Raisins, Has...
It's rare enough for an ad campaign to break into pop culture in any lasting way, but even among that elite roster, The California Raisins are in a class of their own. In the 1980s, the animated band...
View ArticleComputer-Generated Influencer Calls Out Her Haters in New Music Video
Virtual influencers are apparently finding more talents than just attracting Instagram likes. Lil Miquela, a CGI persona purportedly created by an enigmatic startup called Brud, released a music video...
View ArticleThe Burden of Content, Part 2: Navigating the Social Terrain
Content: The word has become so ubiquitous that it has lost so much of its meaning. And yet, how can something as universally seen, consumed, shared and discussed as content be so poorly understood by...
View ArticleBrandweek Q&A: Anthony Hamilton on What Makes a Strong Personal Brand
Anthony Hamilton took the stage at the Date Shed in Indio, Calif., on Sept. 24 to perform for the crowd of marketers, advertisers and others gathered for Brandweek. A few hours before his show, he sat...
View ArticleWill Location Data From Instagram Soon Make Its Way Over to Facebook?
Instagram appears to be testing a new privacy setting that would enable it to share its users' location histories with parent company Facebook. Developer and blogger Jane Manchun Wong shared the tweet...
View ArticleAppNexus Co-Founder Steps Down as CEO Following AT&T Acquisition
AppNexus co-founder Brian O'Kelley is stepping down from his role as CEO following its purchase by AT&T as the telco moves to integrate the ad-tech company into its recently rebranded media and...
View ArticleThis Natural Deodorant Brand Says Its Popular Competitors ‘Slowly Poison’ Women
Challenger brand Kopari has a message for women using mainstream deodorants: They're clogging your pores with aluminum and hindering the normal function of your underarm glands--oh and they "slowly...
View ArticleWhat Advertisers Want to Know About Programmatic
Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry. Research firm eMarketer asserts...
View ArticleFacebook’s Camera Effects Platform Is Now Spark AR
Facebook introduced its Camera Effects Platform at its F8 conference in April 2017 as a way to bring augmented reality to the cameras in people's phones, rather than to separate devices, such as...
View ArticleGSK Sends $1.5 Billion Media Account to Publicis
GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of custom Publicis Media team as its global media agency of record, according to sources with...
View ArticleZombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return
On The Walking Dead's series premiere in 2010, zombies--or walkers, as they're known on the show--had overtaken the city of Atlanta. Now they are running amok in New York. Walkers will be roaming the...
View ArticleThe Facebook Pixel Will Add a First-Party Cookie Option
Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from...
View ArticleSnap’s VP of Marketing Is Leaving the Company
Steve LaBella, Snap Inc.'s vp of marketing, will be leaving next month, the company has confirmed. During his brief tenure at Snap, LaBella, who joined in 2016, helped create and execute a number of...
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