Unmetric: The MLB Pennant Race Heated Up Facebook, Twitter and Instagram in...
Teams battling for spots in Major League Baseball's postseason upped their social media games in September, as the Arizona Diamondbacks had the most growth on Facebook for the month, while the Colorado...
View ArticleWalmart Buys The Limited’s Former Plus-Size Line
Walmart will acquire women's plus-size clothing retailer Eloquii in a deal reportedly worth $100 million as retailers of women's fashion are taking steps to be more inclusive. Walmart did not disclose...
View ArticleFacebook Marketplace Is Celebrating Its Second Birthday With New AI Features
On Oct. 3, 2016, Facebook introduced Marketplace, a destination for people to find--and make offers for--items directly through Facebook's mobile application. Today--Oct. 3, 2018--Marketplace turns two...
View Article5 Social Video Lessons We Can Learn From Netflix
Netflix is a giant in the video industry and has become so in a very short amount of time. In the 20 years since its launch, Netflix has grown to become the video-streaming service of choice, with over...
View ArticlePayPal Is Sponsoring the Phoenix Suns for the 2018-2019 Season
PayPal is putting its patch on the jerseys of three professional sports teams as part of a broader plan to overhaul everything from season tickets to stadium sales. Today, the payments company...
View ArticleHow Casper Is Leading the Charge on the Front Lines of the Sleep Revolution
When Casper launched in 2014, it was hard to ignore--especially if you were riding the subway in New York. The minimal vibe and welcoming tone of the brand stood out among the busy and dizzying array...
View ArticleSpotify Celebrates Its 10th Anniversary and Sets Sights on Solidifying Role...
As Spotify celebrates the 10th anniversary of its streaming service next week, the company's global head of partner solutions admits, "We don't have it all figured out at Spotify. In many respects,...
View ArticlePayday Can Be Fab Instead of Drab in These Quirky Bank Ads
Chime is one of many banking apps that have cropped up in recent years to win over millennials who've become leery of the more traditional, brick-and-mortar institutions that their parents are...
View ArticleWhy Young Companies Are Starting Print Magazines as a Way to Help Build Their...
Companies looking to expand their brand sometimes turn to unlikely places. Some hip, fun companies are even going old school and publishing their own print magazines. Jen Rubio, president and chief...
View ArticleAllure Is Growing Its Subscription Service by Treating the ‘Beauty Box’ as...
Allure is looking to further expand its team working on the brand's beauty box as the number of subscribers continues to grow. The monthly box includes beauty products curated by the Allure team,...
View ArticleVegas, Baby: Golden Knights Top Facebook, Twitter, Instagram in NHL September...
What happens in Vegas stays on Facebook, Twitter and Instagram, as the Vegas Golden Knights led all National Hockey League teams in engagement across all three social platforms in September, and the...
View ArticleThe National Women’s Hockey League Will Drop the Puck on Twitter Again
The Twitter NWHL Game of the Week will return for the 2018-19 season as the result of another partnership between the National Women's Hockey League and the social network. The NWHL will produce 16...
View ArticleThis Platform Aims to Give All Cancer Survivors the Best Care, No Matter...
It's often said that the scariest three words someone can hear are "you have cancer." It becomes ever more intimidating in the following days and months when people have to prepare for what's next. But...
View ArticleHow Brands Can Support Their Gen Z Consumers and Help End Bullying
Bullying, both in and out of schools, has been an issue for decades, even centuries. In recent years, the stories we've heard of bullying and the research that shows the impact it has on our children...
View ArticleThe Burden of Content, Part 1: Are Social Networks Responsible for Content?
How much attention and freedom should be given to the angry rants of internet trolls, to the ideas spread by conspiracy theorists and to the false or misleading news stories created by those who want...
View ArticleWayfair Is Opening Up 2 Pop-Up Shops to Target Customers for the Holiday Season
The holiday season is just getting started. And Wayfair, the giant ecommerce site, unsurprisingly wants in. However, this year, the Amazon competitor is trying out a bricks and clicks strategy: pop-up...
View ArticleVideo: What We Can Learn From the Impact of Streetwear on Retail
Streetwear, a subculture in fashion you may have never even heard of, is the cause of an unprecedented shift taking place in the fashion industry. In the current marketplace, where a hoodie from a...
View ArticleHow Patrón Keeps Its Luxury Brand Status While Also Prioritizing Social Good
Sixty hands touch every bottle of Patr?n tequila before it ever leaves the production facility in Mexico. "It's not about doing what's efficient, it's about doing what's right," said Patr?n global CMO...
View ArticleCNN Launches New Website and San Francisco Office
Today was a big day for CNN, which announced it's closing down CNNMoney, launching a new website called CNN Business and opening a bureau in San Francisco. "Every company is becoming a tech company....
View Article2 Former Nike Executives Open Their Own Shop to Serve Disruptive Brands
Keith Crawford and David Odusanya, who collectively spent 37 years at Nike, most recently as executive creative directors before departing in July 2017, are coming together again through a new joint...
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