Publicis Groupe Will Open a New Office in Cincinnati to Service P&G
The world's largest advertiser, Procter & Gamble, has made another major move in the ongoing consolidation of its advertising efforts by bringing its partners at Publicis Groupe to its hometown of...
View Article3 Ways to Craft a Successful Influencer Marketing Campaign
It's no surprise that influencer marketing is important in today's marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place...
View ArticleHow to Turn Creative Tension Into an Inspired Creative Product
Fifty years ago, Bill Bernbach had the bright idea to pair copywriters up with art directors, and creative teams have been the backbone of the advertising industry ever since. These relationships...
View ArticleWhatsApp: Here’s How to Send a Document in a Chat
Did you know that WhatsApp allows you to send documents (like text files and PDFs) to other users in a chat? Our guide will show you how this works. Note: These screenshots were captured in the...
View ArticleThe Washington Post’s Chief Revenue Officer Abruptly Leaves the Company
After almost four years in the job, Washington Post chief revenue officer Jed Hartman is no longer with the company, company executives informed staffers on Thursday. Kate Davey, vice president of...
View ArticleThe Facebook Journalism Project Is Teaming Up With Storyful to Train...
The Facebook Journalism Project is teaming up with social media intelligence company Storyful on an initiative to bring social media literacy training to reporters and editors around the world....
View ArticleSprint Is Selling Hulu’s Live TV Service as an Add-On Option for Subscribers
For the past year, Sprint's unlimited wireless customers have been able to stream Hulu's limited commercials plan for free. Now they'll also be able to subscribe to Hulu's live TV service directly from...
View ArticleFacebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to...
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to...
View ArticleWhat Blockchain Will Mean for Advertisers and Publishers
At Adweek's Elevate: Blockchain event earlier this week, we gathered some of the top minds in the ad-tech space to discuss and debate the promise of what blockchain will mean for the brand marketing...
View ArticleCross-Device Measurement Got a Boost With the Release of Facebook Attribution
Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Friday's introduction of Facebook Attribution. Facebook...
View ArticleThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the Year
With Halloween just around the corner, you can expect makeup companies to ramp up their marketing in ways that highlight (pun not intended) the fun and versatility of their products. However, you may...
View ArticleAfter Almost 4 Years, Lenny Letter Shuts Down
Almost four years after launching Lenny Letter, former collaborators Lena Dunham and Jenni Konner are saying goodbye to the brand. There was no specific reason given as to why the brand, largely...
View ArticleJimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With...
As part of his show's weeklong visit to Brooklyn, Jimmy Kimmel decided to play a prank on New Yorkers--by telling them that President Trump had purchased Lincoln Center and would be soon be packing the...
View ArticleTurner Shuts Down Super Deluxe
After almost three years in business at WarnerMedia's Turner, the company announced it would shutter its digital media company, Super Deluxe. Super Deluxe has developed both scripted and unscripted...
View ArticleAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the...
After setting most of the leadership team for New Fox--the company that will be spun off following the close of the Disney-Fox merger--earlier this month, Lachlan Murdoch had one big exec surprise up...
View ArticleRefinery29 Is Laying Off About 40 Employees
Refinery29, the female-focused digital media company, will lay off about 10 percent of its staff, or 40 full-time staffers, most of them from the product, engineering and video teams. "The strength of...
View ArticleHere’s How 5G Will Change the Wireless Internet as We Know It
Cell phone companies are on the verge of introducing a new generation of wireless technology, and it could have a huge, far-reaching impact on everyday life. But what exactly does that "G" in 5G mean?...
View ArticleFacebook Removed 68 Pages and 43 Accounts in Brazil for Misrepresentation, Spam
Brazilians will choose their next president in a run-off election Oct. 28, and Facebook continues to take steps to ensure that spammers do not profit from sensationalized political content. The social...
View ArticleBrands Should Take a Stand on Societal Issues But Avoid ‘Goodwashing,’ Study...
For brands looking to take a stand on societal issues--as recent studies have shown more consumers want--it will be a balancing act. Brands will need to simultaneously take a stand, while being...
View ArticleThe More, the Merrier: 6 People Can Now Participate in Video Chats via...
Instagram rolled out video chat for Instagram Direct in June, enabling up to four people at a time to use the feature. That limit was quietly expanded to six people this week. Video chat for Instagram...
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