How Brands Can Traverse These 3 Common Music Partnership Misconceptions
Brands will spend $24 billion dollars on North American sponsorships in 2018 and more than two and a half times that globally. Although sports represent the bulk of that spending, music sponsorship has...
View ArticleHulu Subscribers Can Add On Starz Ahead of Outlander Season 4 Premiere
Starz is now available to Hulu subscribers as an additional add-on, ahead of the fourth season premiere of Outlander on Nov. 4. Starz is the fourth add-on for Hulu customers, and is the cheapest over...
View ArticleOn the Adweek Podcast: Challenger Brands
In this week's issue, we're highlighting up-and-coming brands that are shattering the status quo. Honorees include Allbirds, which Time claimed are "the world's most comfortable shoes," Fenty,...
View ArticleSoundCloud Is Now Integrated With Instagram Stories
People on Instagram can now incorporate audio tracks from SoundCloud into their Instagram Stories following an integration that was revealed Tuesday. Starting Tuesday, people using the latest versions...
View ArticleThis Hilarious Ad Busts the Idea That Life Was Better Without Smartphones
If the millions (hyperbole alert) of insufferable think pieces and research on the topic are any indication, separating one's self from a smartphone is a pretty good idea. But, like all things in life,...
View ArticleFacebook Pulled 8.7 Million Pieces of Content in Q2 for Violating Child...
Facebook provided some details about how it has been using artificial intelligence and machine learning in its efforts to prevent child exploitation and keep children safe on its platform. Global head...
View ArticleYour Aunt Has a Deal: Vote Nov. 6, and She’ll Stop Embarrassing You on Instagram
Millennials and voting-age Gen Z Americans are a huge focus of attention in this year's get-out-the-vote efforts, largely because, if they break their pattern of low turnout at the polls, they could...
View ArticleAmazon Touts The Marvelous Mrs. Maisel’s Big Emmy Haul in New Season 2 Trailer
As Amazon ramps up the marketing campaign for Season 2 of The Marvelous Mrs. Maisel, the streaming service is making sure that no one forgets about the comedy's big Emmy sweep last month. In the new...
View ArticleNBC News Quietly Debuts Ad-Supported Streaming News Network
Back in March, NBC News chairman Andy Lack told reporters that his company was "exploring a separate linear stream for NBC News." Now he's found one, as the company has unveiled its new streaming news...
View Article6 Ways a Brand Can Forge a Cohesive Company Culture and Stay True to Brand...
If you walked into your office tomorrow and found that all the logos had been removed, would you still be able to see your brand there? What if all your products were taken off the shelves. Would...
View ArticleTommy Hilfiger’s Newest Campaign Helps Bring More Accessibility to Fashion...
For almost as long as the length of its existence, the fashion industry has thrived on a foundation of exclusion. The bulk of its marketing has mostly centered around a seductive version of...
View ArticleThis Norwegian Lifestyle Brand Offered the Ultimate Rideshare Experience—in a...
For one day only, Norwegian fashion brand Swims took people on the ride of a lifetime in an outlandish marketing activation. Earlier this week, people in New York and London tweeted at the official...
View ArticleWPP Integrates Health Offering Under Agency Brands in the U.S.
WPP announced today that it's integrating its specialist health networks under agency brands in the United States, a process which is currently ongoing and is anticipated to be completed sometime...
View ArticleTwitter and UNESCO Are Partnering Up on Global Media and Information Literacy...
Twitter is teaming up with UNESCO to promote Global Media and Information Literacy Week 2018, which began Wednesday and runs until Oct. 31. The social network created a hashtag-triggered emoji for the...
View ArticleThe Trade Desk Rolls Out Its Unified ID to Take on the Walled Gardens
The Trade Desk, a publicly listed ad-tech company with a market capitalization of more than $5 billion, is rolling out its own audience ID solution with several players also participating in its debut,...
View ArticleGun Reform Organization Change The Ref Debuts ‘3D Activist’ in New Campaign
Gun reform organization Change The Ref is raising awareness about 3D-printed guns with 3D printing technology of its own--a 3D-printed sculpture the group is calling "the first 3D activist" in a...
View ArticleFox News’ New Streaming Subscription Service, Fox Nation, Will Debut on Nov. 27
Fox Nation--the upcoming streaming subscription offering from Fox News--now has a premiere date and price. The ad-free streaming service will debut on Nov. 27, Fox News said today. It will be cost...
View ArticleIt’s Time for Creatives to Value Their Peace of Mind and Fully Embrace Their...
David Ogilvy once asked a young Jeff Goodby, "How many hours a day do you write ads?" Goodby panicked and blurted out, "Um... 10!" Ogilvy responded, "You should write for two hours. The rest of the...
View ArticleMidas Is Repairing More Than 1,000 Donated Cars and Giving Them to Families...
For some people, getting to work or school on time can be a job in itself. That's because more than 10 million American households do not have a car, according to US Census Bureau data from 2016. While...
View ArticleNew York City Opens a City-Funded AR/VR Lab In Brooklyn’s Navy Yard
New York City wants to make an old naval yard in Brooklyn a hotbed for virtual reality and augmented reality. City officials, professors and entrepreneurs on Thursday gathered in Brooklyn's Navy Yard...
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