Smart Marketers Should Turn to First-Party Data First
Until recently, it was easy to build campaigns with third-party data from social media platforms for effective customer acquisition. Many marketers leaned heavily on Facebook and other data providers...
View ArticleInside NBCUniversal’s New Lucrative Prime Pod Ad Format, Which Debuts Tonight
As the 2018-19 TV season kicks off, buyers will be focusing on tonight's rollout of NBCUniversal's new "prime pod" premium ad format, which was one of the biggest new innovations, and led to some of...
View ArticleCan’t Decide What to Watch? PopSugar Just Released an App to Help
PopSugar is launching an app today to help you decide what to stream. The app, Binge, is free to download for iOS devices, with plans to add other devices later, said Chris George, evp, product...
View ArticleHearst Releases New Marketplace for Connected TV Advertising
Hearst Television Inc. is launching an over-the-top (OTT) advertising marketplace. The marketplace includes programming owned by the company and in partnership with companies already affiliated with...
View Article5 Steps Toward Reinventing Your Agency and Becoming Full Service
Inefficiency sucks. Every client knows this. And there's nothing more cumbersome than having to deal with seven or eight or nine different agencies to manage your digital, traditional, above-the-line,...
View ArticleHere Are the New Fall Broadcast Shows That Buyers Love—and Hate—the Most
Twenty-two new prime time broadcast series are debuting this fall as the new TV season begins today. Last week, Adweek told you which six of those freshman shows are actually worth watching, and now...
View ArticleShops Are Increasingly Pivoting to Production as the Race to Make Faster,...
When Martin Sorrell revealed the long-term plans for his new venture, S4 Capital, earlier this month, he listed several key elements in the "advertising delivery chain," including "content, data...
View ArticleHow Do Brands Respond to Periods of Uncertainty? By Going Meta
In Esurance's latest marketing campaign, actor Dennis Quaid nonchalantly opens the spot by telling viewers that he, star of The Parent Trap and A Dog's Purpose, is now appearing in an insurance...
View ArticleEditor’s Letter: Challenging Conventions at Brandweek
Brandweek used to be just a magazine. Adweek too, and Mediaweek. The latter of the three is where I first encountered the new digital marketing and media economy as a reporter, covering the rise of the...
View ArticleInfographic: In a Screen-Filled World, Word of Mouth Is Still Key
It turns out that despite the increasing influence of mobile, face-to-face communication is still essential for brands to succeed. But while word of mouth is undoubtedly powerful, personal experience...
View ArticleGoogle Releases Proposed Privacy Framework in Advance of Senate Committee...
Two days before a scheduled Senate hearing on consumer data privacy, Google has released a proposed data protection regulation framework for any potential federal privacy laws that could impact the...
View ArticleTwitter Is Doing Its Part to Get Out the Vote in the U.S.
Nonprofit, nonpartisan organization TurboVote has been the darling of social networks of late, with Twitter announcing that the two companies partnered to launch a National Voter Registration Day...
View ArticleCan CBS Make Murphy Brown a Hit, Again?
In the past few years, broadcasters have successfully attracted audiences with revivals of hit '90s series, from The X-Files (Fox) to Will & Grace (NBC) to Roseanne (ABC). Now CBS will try to...
View ArticlePartners in Crime Leans on Freelancers to Shake Up Agency-Client Relationships
Partners in Crime may only have a full-time staff of two, but its reach is wide. Since starting in 2015, the agency has worked with clients like eBay, REI and Sheraton. It handles this heavy load...
View ArticleThis Designer Rejected a 6-Figure Salary at Apple to Become Partner at Age 25
Turning down a six-figure gig with Apple in the early stages of her career was a gutsy move, but Jessica Walsh--now partner, art director and designer at Sagmeister & Walsh--has no regrets. Her...
View Article4 Ways Marketers Can Achieve Personalization at Scale
As the customer journey continues to evolve, brands and marketers have to constantly question their assumptions to fully understand how to deliver value in the moment--based on where customers are and...
View ArticleContent Moderators Are Suing Facebook for Not Properly Protecting Them From...
Facebook is facing a class-action lawsuit filed on behalf of content moderators who work on a contract basis, claiming that those workers are not being properly protected against psychological trauma...
View ArticleRemember When Taco Bell Bought the Liberty Bell? No? Better Watch This
With social media setting the agenda nowadays, brands will go to ever greater lengths to get attention. Why else would Red Bull sponsor a guy jumping 24 miles from the edge of space to earth? Or...
View ArticleSalesforce’s Latest Product Aims to Create a Complete Customer Profile for...
Dreamforce, Salesforce's annual conference, is starting off with a new product aimed at helping companies create stronger customer profiles. Salesforce Customer 360 brings in data points from a variety...
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