Dunkin’ Drops the ‘Donuts’ as the Latest Brand to Shorten Its Name
The latest in the name-shortening branding trend involves the stuff that America runs on: coffee. In what it calls an extension of its "first-name basis" with fans, the chain formerly known as Dunkin'...
View ArticleNielsen Social Content Ratings, Week of Sept. 17: 70th Primetime Emmy Awards...
The 70th Primetime Emmy Awards drew 5.132 million interactions across Facebook, Twitter and Instagram during the week of Sept. 17, topping the Nielsen Social Content Ratings list of television series...
View ArticleTwitter Brought the Fantastic Beasts: The Crimes of Grindelwald Trailer to...
Some Fantastic Beasts took over billboards in New York, Toronto and Tokyo, with an assist from Twitter. Legendary author J.K. Rowling debuted the trailer for upcoming feature film Fantastic Beasts: The...
View ArticleBrands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John Says
When it comes to a brand crisis, it's not a matter of if but when, according to Endeavor CMO Bozoma Saint John, who emphasized her point to Brandweek attendees by humming the theme song from Jaws. To...
View ArticlePinterest Is Opening Up Its First Office in Canada Next Month
Pinterest will set up shop in its first Canadian office next month, in downtown Toronto, where newly hired country manager Erin Elofson will run the show. Elofson most recently led sales teams at...
View ArticleeMarketer: Snapchat’s Self-Serve Platform Means More Advertisers, Less Revenue
While the move to a self-serve advertising platform in June 2017 sparked a rise in the number of advertisers on Snapchat, it also resulted in lower ad prices on the platform, according to the latest...
View ArticleAlibaba Is Introducing a Hotel Room Service Robot Next Month
Alibaba A.I. Labs, which develops Alibaba Group's consumer AI products, said it will introduce a robot for the hospitality sector, making it the latest in a series of hotel-specific robots that make...
View ArticleStrict Data Transparency Needs to Lead the Fight in Digital Mobile Marketing
Whether you know it or not, we're in the middle of an ad fraud revolution, and the trend has migrated from desktop to mobile at a shockingly rapid pace. Certain bad actors commit fraud on mobile...
View ArticleNBC Is Counting on Fans of Its Chicago Dramas to Sustain an Entire Night of...
One of the biggest broadcast scheduling moves this fall has nothing to do with the positioning of a new series. Instead, NBC is trying an ambitious approach to its Chicago-themed dramas, devoting its...
View ArticleABC’s ‘A Million Little Things’ Campaign Includes a Suicide PSA and Nods to...
One of fall's most-anticipated new series--especially for ad buyers--premieres tonight as ABC debuts A Million Little Things. And the network's marketing campaign for the show is both leaning into the...
View ArticleOculus Is Finally Releasing a Full Standalone VR Headset, Shipping in Spring
This spring, Oculus, the Facebook-owned virtual reality company, will release Oculus Quest, a standalone VR headset that doesn't require a computer or external wall sensors and that still gives users...
View ArticleFCC Rules Against U.S. Cities to Speed 5G Deployment
The Federal Communication Commission (FCC) voted today to curb how much local governments can charge cell carriers to install the network equipment needed for the next generation of cell service. The...
View ArticleWhat Marketers Think About Running Ads in Facebook Stories
The number of people using Facebook Stories on a daily basis has doubled since May, and their experiences are about to change drastically. The social network announced this morning that Facebook...
View ArticleDuring Senate Hearing, Tech Companies Push for Lax Federal Privacy Rules
As concern over personal data protections continues to mount, representatives for six major tech and communications companies, including Google, Amazon and Apple, told federal lawmakers today that they...
View ArticleInstagram Users Are Disappointed With IGTV: Now What?
IGTV has been makings headlines, and many of them have been less than favorable. It's worth pointing out that Instagram's approach had some things going for it. For example, when IGTV came onto the...
View ArticleMurphy Brown Creator Diane English on Donald Trump, Les Moonves and Reviving...
Twenty years after it signed off, CBS is bringing Murphy Brown back tonight, and hopes it will become the latest successful revival. In the new iteration, Candice Bergen's TV journalist and her team...
View ArticleUnder Armour’s New Campaign Reminds Us Training Is a Grind, But a Path to...
Training isn't just for elite athletes. That's what Under Armour highlights in its global ad campaign launching today with the goal of uniting all athletes through the common love/hate relationship...
View ArticleTarget CMO Says NYC Opening That Went Viral for the Wrong Reasons Made It...
A brand mishap doesn't have to mean a complete loss of opportunity, according to Target CMO Rick Gomez. The marketer found his brand at the center of scandal this summer, after a pop-up experience for...
View ArticleCBS and NBC Adjust to NFL-Free Thursdays as Fox Takes Over for the Long-Term
For the first fall in five years, CBS is kicking off a new TV season without any Thursday Night Football games in its arsenal. The network aired a portion of the NFL Thursday package during the 2014...
View ArticleHow Devils Backbone Got the Blue Ridge Mountains Onto a Six Pack
During the golden age of travel--before the internet, even before television--Americans who saved up their dollars would wander into a travel office and be dazzled by the color lithographs on the wall:...
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